{"id":11107,"date":"2026-01-21T03:36:22","date_gmt":"2026-01-21T03:36:22","guid":{"rendered":"https:\/\/www.magetop.com\/blog\/?p=11107"},"modified":"2026-01-21T03:39:47","modified_gmt":"2026-01-21T03:39:47","slug":"install-google-tag-manager-magento-2","status":"publish","type":"post","link":"https:\/\/www.magetop.com\/blog\/install-google-tag-manager-magento-2\/","title":{"rendered":"How To Install Google Tag Manager In Magento 2"},"content":{"rendered":"\n<p>Tracking user behavior is essential for any eCommerce store. With Google Tag Manager, you can manage all tracking codes from one dashboard\u2014without editing code every time.<\/p>\n\n\n\n<p>In this guide, you\u2019ll learn how to install Google Tag Manager in Magento 2 using two methods:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Using Magento Admin Panel (recommended)<\/li>\n\n\n\n<li>Adding code to theme files (developer method)<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What Is Google Tag Manager?<\/strong><\/h3>\n\n\n\n<p>Google Tag Manager (GTM) is a free tool from Google that helps you manage:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics<\/li>\n\n\n\n<li>Google Ads tracking<\/li>\n\n\n\n<li>Facebook Pixel<\/li>\n\n\n\n<li>Custom scripts<\/li>\n<\/ul>\n\n\n\n<p>Instead of changing website code, you control everything inside GTM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Use Google Tag Manager in Magento 2?<\/strong><\/h3>\n\n\n\n<p>When you install Google Tag Manager in Magento 2, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track add-to-cart, checkout, and purchases<\/li>\n\n\n\n<li>Improve marketing campaigns<\/li>\n\n\n\n<li>Reduce technical work<\/li>\n\n\n\n<li>Manage all tags from one place<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Steps To Install Google Tag Manager In Magento 2<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Create a GTM Account<\/strong><\/h4>\n\n\n\n<p>1. Go to <a href=\"https:\/\/marketingplatform.google.com\/about\/tag-manager\/\">Google Tag Manager<\/a><\/p>\n\n\n\n<p>2. Click on&nbsp;<strong>Start for free<\/strong> and log in using your&nbsp;<strong>Gmail account<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"322\" data-attachment-id=\"11109\" data-permalink=\"https:\/\/www.magetop.com\/blog\/install-google-tag-manager-magento-2\/google-tag-manager-home-page\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Google-Tag-Manager-Home-Page.png?fit=1907%2C767&amp;ssl=1\" data-orig-size=\"1907,767\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Google Tag Manager Home Page\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Google-Tag-Manager-Home-Page.png?fit=300%2C121&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Google-Tag-Manager-Home-Page.png?fit=800%2C322&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Google-Tag-Manager-Home-Page.png?resize=800%2C322&#038;ssl=1\" alt=\"\" class=\"wp-image-11109\" srcset=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Google-Tag-Manager-Home-Page.png?resize=1024%2C412&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Google-Tag-Manager-Home-Page.png?resize=300%2C121&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Google-Tag-Manager-Home-Page.png?resize=768%2C309&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Google-Tag-Manager-Home-Page.png?resize=1536%2C618&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Google-Tag-Manager-Home-Page.png?w=1907&amp;ssl=1 1907w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Google-Tag-Manager-Home-Page.png?w=1600&amp;ssl=1 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>3. Click <strong>Create Account<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"380\" data-attachment-id=\"11110\" data-permalink=\"https:\/\/www.magetop.com\/blog\/install-google-tag-manager-magento-2\/create-account-tag-manager\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Create-Account-Tag-Manager.png?fit=1918%2C910&amp;ssl=1\" data-orig-size=\"1918,910\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Create Account Tag Manager\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Create-Account-Tag-Manager.png?fit=300%2C142&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Create-Account-Tag-Manager.png?fit=800%2C380&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Create-Account-Tag-Manager.png?resize=800%2C380&#038;ssl=1\" alt=\"\" class=\"wp-image-11110\" srcset=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Create-Account-Tag-Manager.png?resize=1024%2C486&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Create-Account-Tag-Manager.png?resize=300%2C142&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Create-Account-Tag-Manager.png?resize=768%2C364&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Create-Account-Tag-Manager.png?resize=1536%2C729&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Create-Account-Tag-Manager.png?w=1918&amp;ssl=1 1918w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Create-Account-Tag-Manager.png?w=1600&amp;ssl=1 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>4. Enter your info:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Account name<\/li>\n\n\n\n<li>Container name (your domain)<\/li>\n\n\n\n<li>Platform: Web<\/li>\n<\/ul>\n\n\n\n<p>5. After creating, you\u2019ll get tutorial popup like:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"759\" height=\"585\" data-attachment-id=\"11111\" data-permalink=\"https:\/\/www.magetop.com\/blog\/install-google-tag-manager-magento-2\/tutorial-gtm\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Tutorial-GTM.png?fit=759%2C585&amp;ssl=1\" data-orig-size=\"759,585\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Tutorial GTM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Tutorial-GTM.png?fit=300%2C231&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Tutorial-GTM.png?fit=759%2C585&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Tutorial-GTM.png?resize=759%2C585&#038;ssl=1\" alt=\"\" class=\"wp-image-11111\" srcset=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Tutorial-GTM.png?w=759&amp;ssl=1 759w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Tutorial-GTM.png?resize=300%2C231&amp;ssl=1 300w\" sizes=\"auto, (max-width: 759px) 100vw, 759px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Method 1 (Recommended): Install Google Tag Manager via Admin Panel<\/strong><\/h4>\n\n\n\n<p><strong>Add GTM Code in HTML Head<\/strong><\/p>\n\n\n\n<p>1. Log in to<strong> Magento Admin<\/strong><\/p>\n\n\n\n<p>2. Go to <strong>Content &gt; Design &gt; Configuration<\/strong><\/p>\n\n\n\n<p>3. Find your active store view<\/p>\n\n\n\n<p>4. Click <strong>Edit<\/strong><\/p>\n\n\n\n<p>5. Scroll to <strong>Other Settings<\/strong><\/p>\n\n\n\n<p>6. Open <strong>HTML Head<\/strong><\/p>\n\n\n\n<p>7. In <strong>Scripts and Style Sheets<\/strong>, paste section 1 from GTM tutorial popup:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"354\" data-attachment-id=\"11112\" data-permalink=\"https:\/\/www.magetop.com\/blog\/install-google-tag-manager-magento-2\/add-gtm-to-html-head\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-GTM-to-HTML-Head.png?fit=1823%2C806&amp;ssl=1\" data-orig-size=\"1823,806\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Add GTM to HTML Head\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-GTM-to-HTML-Head.png?fit=300%2C133&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-GTM-to-HTML-Head.png?fit=800%2C354&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-GTM-to-HTML-Head.png?resize=800%2C354&#038;ssl=1\" alt=\"\" class=\"wp-image-11112\" srcset=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-GTM-to-HTML-Head.png?resize=1024%2C453&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-GTM-to-HTML-Head.png?resize=300%2C133&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-GTM-to-HTML-Head.png?resize=768%2C340&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-GTM-to-HTML-Head.png?resize=1536%2C679&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-GTM-to-HTML-Head.png?w=1823&amp;ssl=1 1823w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-GTM-to-HTML-Head.png?w=1600&amp;ssl=1 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>8. Click <strong>Save Configuration<\/strong>.<\/p>\n\n\n\n<p><strong>Add Noscript Code (Optional but Recommended)<\/strong><\/p>\n\n\n\n<p>Still in the same page:<\/p>\n\n\n\n<p>Go to <strong>Other Settings &gt; Footer &gt; Miscellaneous HTML<\/strong><\/p>\n\n\n\n<p>Paste section 2 from GTM tutorial popup<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"239\" data-attachment-id=\"11113\" data-permalink=\"https:\/\/www.magetop.com\/blog\/install-google-tag-manager-magento-2\/add-gtm-to-footer-miscellaneous-html\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-GTM-to-Footer-Miscellaneous-HTML.png?fit=1813%2C542&amp;ssl=1\" data-orig-size=\"1813,542\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Add GTM to Footer Miscellaneous HTML\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-GTM-to-Footer-Miscellaneous-HTML.png?fit=300%2C90&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-GTM-to-Footer-Miscellaneous-HTML.png?fit=800%2C239&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-GTM-to-Footer-Miscellaneous-HTML.png?resize=800%2C239&#038;ssl=1\" alt=\"\" class=\"wp-image-11113\" srcset=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-GTM-to-Footer-Miscellaneous-HTML.png?resize=1024%2C306&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-GTM-to-Footer-Miscellaneous-HTML.png?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-GTM-to-Footer-Miscellaneous-HTML.png?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-GTM-to-Footer-Miscellaneous-HTML.png?resize=1536%2C459&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-GTM-to-Footer-Miscellaneous-HTML.png?w=1813&amp;ssl=1 1813w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-GTM-to-Footer-Miscellaneous-HTML.png?w=1600&amp;ssl=1 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Click <strong>Save Configuration<\/strong>.<\/p>\n\n\n\n<p><strong>Clear Cache And Verify Installation<\/strong><\/p>\n\n\n\n<p>1. Go to <strong>System &gt; Cache Management &gt; Flush Magento Cache<\/strong> to clear cache.<\/p>\n\n\n\n<p>2. Open your website, press F12 \u2192 Network tab, search for <code>gtm.js<\/code> or use GTM Preview Mode<\/p>\n\n\n\n<p>If GTM loads, you successfully install Google Tag Manager in Magento 2.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Method 2: Install Google Tag Manager via Theme Files<\/strong><\/h4>\n\n\n\n<p>This method is for developers who want full control.<\/p>\n\n\n\n<p><strong>Backup Your Website<\/strong><\/p>\n\n\n\n<p>Always backup files and database before editing code.<\/p>\n\n\n\n<p><strong>Add GTM in <code>&lt;head&gt;<\/code><\/strong><\/p>\n\n\n\n<p>Create or edit:<\/p>\n\n\n<div class=\"wp-block-syntaxhighlighter-code \"><pre class=\"brush: bash; title: ; notranslate\" title=\"\">\napp\/design\/frontend\/Vendor\/theme\/Magento_Theme\/layout\/default_head_blocks.xml\n<\/pre><\/div>\n\n\n<p>Add:<\/p>\n\n\n<div class=\"wp-block-syntaxhighlighter-code \"><pre class=\"brush: xml; title: ; notranslate\" title=\"\">\n&lt;referenceContainer name=&quot;head.additional&quot;&gt;\n    &lt;block class=&quot;Magento\\Framework\\View\\Element\\Template&quot;\n           name=&quot;gtm_head&quot;\n           template=&quot;Magento_Theme::gtm_head.phtml&quot;\/&gt;\n&lt;\/referenceContainer&gt;\n<\/pre><\/div>\n\n\n<p>Create:<\/p>\n\n\n<div class=\"wp-block-syntaxhighlighter-code \"><pre class=\"brush: bash; title: ; notranslate\" title=\"\">\nMagento_Theme\/templates\/gtm_head.phtml\n<\/pre><\/div>\n\n\n<p>Paste section 1 from GTM tutorial popup to this file.<\/p>\n\n\n\n<p><strong>Add Noscript After <code>&lt;body&gt;<\/code><\/strong><\/p>\n\n\n\n<p>Create:<\/p>\n\n\n<div class=\"wp-block-syntaxhighlighter-code \"><pre class=\"brush: bash; title: ; notranslate\" title=\"\">\nMagento_Theme\/templates\/gtm_body.phtml\n<\/pre><\/div>\n\n\n<p>Paste section 2 from GTM tutorial popup to this file.<\/p>\n\n\n\n<p>Deploy and Clear Cache<\/p>\n\n\n<div class=\"wp-block-syntaxhighlighter-code \"><pre class=\"brush: bash; title: ; notranslate\" title=\"\">\nphp bin\/magento setup:upgrade\nphp bin\/magento setup:static-content:deploy\nphp bin\/magento cache:flush\n<\/pre><\/div>\n\n\n<h4 class=\"wp-block-heading\">Common Mistakes<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using wrong GTM ID<\/li>\n\n\n\n<li>Forgetting to clear cache<\/li>\n\n\n\n<li>Pasting code in CMS pages<\/li>\n\n\n\n<li>Editing core Magento files<\/li>\n<\/ul>\n\n\n\n<p>Always use Admin Panel or custom theme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h3>\n\n\n\n<p>The best way to install Google Tag Manager in Magento 2 is through the Admin Panel because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No coding needed<\/li>\n\n\n\n<li>Safe for beginners<\/li>\n\n\n\n<li>Easy to maintain<\/li>\n<\/ul>\n\n\n\n<p>If you need advanced tracking, use the theme file method. Either way, once GTM is installed, you can manage all tracking from one place and grow your store more effectively.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tracking user behavior is essential for any eCommerce store. With Google Tag Manager, you can manage all tracking codes from<\/p>\n","protected":false},"author":106,"featured_media":11115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[2551,2546,2547,2553,2549,2554,2552,2550,2548,173],"class_list":["post-11107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magento-2-tutorials","tag-google-analytics-magento","tag-google-tag-manager","tag-gtm-magento-2","tag-magento-2-admin-panel","tag-magento-2-analytics","tag-magento-2-development","tag-magento-2-guide","tag-magento-2-marketing","tag-magento-2-tracking","tag-magento-2-tutorial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Install Google Tag Manager In Magento 2 - Magetop Blog<\/title>\n<meta name=\"description\" content=\"Learn how to install Google Tag Manager in Magento 2 using the Admin Panel or theme files. Step-by-step guide for beginners and developers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.magetop.com\/blog\/install-google-tag-manager-magento-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Install Google Tag Manager In Magento 2 - Magetop Blog\" \/>\n<meta property=\"og:description\" content=\"Learn how to install Google Tag Manager in Magento 2 using the Admin Panel or theme files. 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