{"id":11122,"date":"2026-01-26T03:48:58","date_gmt":"2026-01-26T03:48:58","guid":{"rendered":"https:\/\/www.magetop.com\/blog\/?p=11122"},"modified":"2026-01-26T03:49:01","modified_gmt":"2026-01-26T03:49:01","slug":"install-microsoft-clarity-magento-2","status":"publish","type":"post","link":"https:\/\/www.magetop.com\/blog\/install-microsoft-clarity-magento-2\/","title":{"rendered":"How to Install Microsoft Clarity in Magento 2"},"content":{"rendered":"\n<p>If you want to install Microsoft Clarity in Magento 2, this guide will walk you through the process step by step. Microsoft Clarity helps you understand how users interact with your Magento 2 store by providing heatmaps, session recordings, and behavioral insights.<\/p>\n\n\n\n<p>Unlike Google Analytics, which focuses mainly on numbers, Microsoft Clarity shows you real user behavior. In this tutorial, you\u2019ll learn how to set it up correctly and safely without affecting performance or SEO.<\/p>\n\n\n\n<p>That\u2019s where Microsoft Clarity comes in.<\/p>\n\n\n\n<p>In this guide, you\u2019ll learn how to install Microsoft Clarity in Magento 2 using two simple methods:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Via Magento Admin Panel (recommended)<\/li>\n\n\n\n<li>Via Google Tag Manager<\/li>\n<\/ul>\n\n\n\n<p>Both methods are safe, easy, and SEO-friendly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What Is Microsoft Clarity?<\/strong><\/h3>\n\n\n\n<p>Microsoft Clarity is a <strong>free user behavior analytics tool<\/strong> that provides:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Session recordings<\/li>\n\n\n\n<li>Heatmaps<\/li>\n\n\n\n<li>Scroll tracking<\/li>\n\n\n\n<li>Rage click detection<\/li>\n<\/ul>\n\n\n\n<p>It helps you visually understand how real users interact with your Magento 2 store.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Use Microsoft Clarity in Magento 2?<\/strong><\/h3>\n\n\n\n<p>When you install Microsoft Clarity in Magento 2, you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify checkout issues<\/li>\n\n\n\n<li>Find UX problems on product pages<\/li>\n\n\n\n<li>Understand why users abandon carts<\/li>\n\n\n\n<li>Improve conversion rates using real data<\/li>\n<\/ul>\n\n\n\n<p>Best of all, Clarity is <strong>100% free<\/strong> with no traffic limits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Method 1 (Recommended): Install Microsoft Clarity via Magento Admin Panel<\/strong><\/h3>\n\n\n\n<p>This is the fastest and easiest way to get started\u2014no theme editing required.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Step 1: Create a Microsoft Clarity Project<\/strong><\/h4>\n\n\n\n<p>1. Go to the <a href=\"https:\/\/clarity.microsoft.com\/\">Microsoft Clarity<\/a> website<\/p>\n\n\n\n<p>2. Sign in with a Microsoft, Google, or GitHub account<\/p>\n\n\n\n<p>3. Click <strong>+ New Project<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"253\" data-attachment-id=\"11124\" data-permalink=\"https:\/\/www.magetop.com\/blog\/install-microsoft-clarity-magento-2\/add-new-ms-clarity-prj\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-New-MS-Clarity-Prj.png?fit=1919%2C607&amp;ssl=1\" data-orig-size=\"1919,607\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Add New MS Clarity Prj\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-New-MS-Clarity-Prj.png?fit=300%2C95&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-New-MS-Clarity-Prj.png?fit=800%2C253&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-New-MS-Clarity-Prj.png?resize=800%2C253&#038;ssl=1\" alt=\"\" class=\"wp-image-11124\" srcset=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-New-MS-Clarity-Prj.png?resize=1024%2C324&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-New-MS-Clarity-Prj.png?resize=300%2C95&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-New-MS-Clarity-Prj.png?resize=768%2C243&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-New-MS-Clarity-Prj.png?resize=1536%2C486&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-New-MS-Clarity-Prj.png?w=1919&amp;ssl=1 1919w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-New-MS-Clarity-Prj.png?w=1600&amp;ssl=1 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>4. Enter:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Project name<\/li>\n\n\n\n<li>Website URL<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"462\" data-attachment-id=\"11126\" data-permalink=\"https:\/\/www.magetop.com\/blog\/install-microsoft-clarity-magento-2\/input-infor-for-new-prj-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Input-infor-for-new-prj-1.png?fit=993%2C574&amp;ssl=1\" data-orig-size=\"993,574\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Input infor for new prj\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Input-infor-for-new-prj-1.png?fit=300%2C173&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Input-infor-for-new-prj-1.png?fit=800%2C462&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Input-infor-for-new-prj-1.png?resize=800%2C462&#038;ssl=1\" alt=\"\" class=\"wp-image-11126\" srcset=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Input-infor-for-new-prj-1.png?w=993&amp;ssl=1 993w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Input-infor-for-new-prj-1.png?resize=300%2C173&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Input-infor-for-new-prj-1.png?resize=768%2C444&amp;ssl=1 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>5. Go to your project and select <strong>Get tracking code<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"306\" data-attachment-id=\"11128\" data-permalink=\"https:\/\/www.magetop.com\/blog\/install-microsoft-clarity-magento-2\/get-tracking-code\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Get-tracking-code.png?fit=1910%2C731&amp;ssl=1\" data-orig-size=\"1910,731\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Get tracking code\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Get-tracking-code.png?fit=300%2C115&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Get-tracking-code.png?fit=800%2C306&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Get-tracking-code.png?resize=800%2C306&#038;ssl=1\" alt=\"\" class=\"wp-image-11128\" srcset=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Get-tracking-code.png?resize=1024%2C392&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Get-tracking-code.png?resize=300%2C115&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Get-tracking-code.png?resize=768%2C294&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Get-tracking-code.png?resize=1536%2C588&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Get-tracking-code.png?w=1910&amp;ssl=1 1910w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Get-tracking-code.png?w=1600&amp;ssl=1 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>You will see like this:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"229\" data-attachment-id=\"11129\" data-permalink=\"https:\/\/www.magetop.com\/blog\/install-microsoft-clarity-magento-2\/ms-clarity-tracking-code\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/MS-Clarity-Tracking-Code.png?fit=1919%2C550&amp;ssl=1\" data-orig-size=\"1919,550\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"MS Clarity Tracking Code\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/MS-Clarity-Tracking-Code.png?fit=300%2C86&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/MS-Clarity-Tracking-Code.png?fit=800%2C229&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/MS-Clarity-Tracking-Code.png?resize=800%2C229&#038;ssl=1\" alt=\"\" class=\"wp-image-11129\" srcset=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/MS-Clarity-Tracking-Code.png?resize=1024%2C293&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/MS-Clarity-Tracking-Code.png?resize=300%2C86&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/MS-Clarity-Tracking-Code.png?resize=768%2C220&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/MS-Clarity-Tracking-Code.png?resize=1536%2C440&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/MS-Clarity-Tracking-Code.png?w=1919&amp;ssl=1 1919w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/MS-Clarity-Tracking-Code.png?w=1600&amp;ssl=1 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Step 2: Open Magento Design Configuration<\/strong><\/h4>\n\n\n\n<p>1. Log in to Magento Admin<\/p>\n\n\n\n<p>2. Go to <strong>Content &gt; Design &gt; Configuration<\/strong><\/p>\n\n\n\n<p>3. Find your active store view<\/p>\n\n\n\n<p>4. Click <strong>Edit<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Step 3: Add Microsoft Clarity Script to HTML Head<\/strong><\/h4>\n\n\n\n<p>1. Scroll to <strong>Other Settings<\/strong><\/p>\n\n\n\n<p>2. Open <strong>HTML Head<\/strong><\/p>\n\n\n\n<p>3. Paste the tracking code into <strong>Scripts and Style Sheets<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"359\" data-attachment-id=\"11131\" data-permalink=\"https:\/\/www.magetop.com\/blog\/install-microsoft-clarity-magento-2\/add-ms-tracking-code-to-magento-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-MS-tracking-code-to-magento-2.png?fit=1820%2C816&amp;ssl=1\" data-orig-size=\"1820,816\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Add MS tracking code to magento 2\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-MS-tracking-code-to-magento-2.png?fit=300%2C135&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-MS-tracking-code-to-magento-2.png?fit=800%2C359&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-MS-tracking-code-to-magento-2.png?resize=800%2C359&#038;ssl=1\" alt=\"\" class=\"wp-image-11131\" srcset=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-MS-tracking-code-to-magento-2.png?resize=1024%2C459&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-MS-tracking-code-to-magento-2.png?resize=300%2C135&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-MS-tracking-code-to-magento-2.png?resize=768%2C344&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-MS-tracking-code-to-magento-2.png?resize=1536%2C689&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-MS-tracking-code-to-magento-2.png?w=1820&amp;ssl=1 1820w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-MS-tracking-code-to-magento-2.png?w=1600&amp;ssl=1 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>4. Click <strong>Save Configuration<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Step 4: Clear Magento Cache<\/strong><\/h4>\n\n\n\n<p>Go to: <strong>System &gt; Cache Management &gt; Flush Magento Cache<\/strong><\/p>\n\n\n\n<p>Or run:<\/p>\n\n\n<div class=\"wp-block-syntaxhighlighter-code \"><pre class=\"brush: bash; title: ; notranslate\" title=\"\">\nphp bin\/magento cache:flush\n<\/pre><\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>Method 2: Install Microsoft Clarity via Google Tag Manager<\/strong><\/h3>\n\n\n\n<p>This method is ideal if you already use GTM for tracking.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Step 1: Create a New Tag in GTM<\/strong><\/h4>\n\n\n\n<p>1. Open Google Tag Manager<\/p>\n\n\n\n<p>2. Go to <strong>Tags &gt; New<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"221\" data-attachment-id=\"11133\" data-permalink=\"https:\/\/www.magetop.com\/blog\/install-microsoft-clarity-magento-2\/gtm-new-tag\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/GTM-New-Tag.png?fit=1917%2C530&amp;ssl=1\" data-orig-size=\"1917,530\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"GTM New Tag\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/GTM-New-Tag.png?fit=300%2C83&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/GTM-New-Tag.png?fit=800%2C221&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/GTM-New-Tag.png?resize=800%2C221&#038;ssl=1\" alt=\"\" class=\"wp-image-11133\" srcset=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/GTM-New-Tag.png?resize=1024%2C283&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/GTM-New-Tag.png?resize=300%2C83&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/GTM-New-Tag.png?resize=768%2C212&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/GTM-New-Tag.png?resize=1536%2C425&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/GTM-New-Tag.png?w=1917&amp;ssl=1 1917w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/GTM-New-Tag.png?w=1600&amp;ssl=1 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>3. Choose <strong>Custom HTML<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"382\" data-attachment-id=\"11134\" data-permalink=\"https:\/\/www.magetop.com\/blog\/install-microsoft-clarity-magento-2\/gtm-choose-custom-html\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/GTM-choose-custom-HTML.png?fit=1908%2C912&amp;ssl=1\" data-orig-size=\"1908,912\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"GTM choose custom HTML\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/GTM-choose-custom-HTML.png?fit=300%2C143&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/GTM-choose-custom-HTML.png?fit=800%2C382&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/GTM-choose-custom-HTML.png?resize=800%2C382&#038;ssl=1\" alt=\"\" class=\"wp-image-11134\" srcset=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/GTM-choose-custom-HTML.png?resize=1024%2C489&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/GTM-choose-custom-HTML.png?resize=300%2C143&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/GTM-choose-custom-HTML.png?resize=768%2C367&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/GTM-choose-custom-HTML.png?resize=1536%2C734&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/GTM-choose-custom-HTML.png?w=1908&amp;ssl=1 1908w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/GTM-choose-custom-HTML.png?w=1600&amp;ssl=1 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>4. Paste the Microsoft Clarity script (same as above)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"404\" data-attachment-id=\"11135\" data-permalink=\"https:\/\/www.magetop.com\/blog\/install-microsoft-clarity-magento-2\/paste-ms-clarity-script-to-gtm\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Paste-MS-Clarity-script-to-GTM.png?fit=1425%2C720&amp;ssl=1\" data-orig-size=\"1425,720\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Paste MS Clarity script to GTM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Paste-MS-Clarity-script-to-GTM.png?fit=300%2C152&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Paste-MS-Clarity-script-to-GTM.png?fit=800%2C404&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Paste-MS-Clarity-script-to-GTM.png?resize=800%2C404&#038;ssl=1\" alt=\"\" class=\"wp-image-11135\" srcset=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Paste-MS-Clarity-script-to-GTM.png?resize=1024%2C517&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Paste-MS-Clarity-script-to-GTM.png?resize=300%2C152&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Paste-MS-Clarity-script-to-GTM.png?resize=768%2C388&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Paste-MS-Clarity-script-to-GTM.png?w=1425&amp;ssl=1 1425w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Step 2: Set Trigger<\/strong><\/h4>\n\n\n\n<p>Trigger: <strong>All Pages<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"380\" data-attachment-id=\"11138\" data-permalink=\"https:\/\/www.magetop.com\/blog\/install-microsoft-clarity-magento-2\/add-trigger-all-page-gtm\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-trigger-All-page-GTM.png?fit=1918%2C911&amp;ssl=1\" data-orig-size=\"1918,911\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Add trigger All page GTM\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-trigger-All-page-GTM.png?fit=300%2C142&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-trigger-All-page-GTM.png?fit=800%2C380&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-trigger-All-page-GTM.png?resize=800%2C380&#038;ssl=1\" alt=\"\" class=\"wp-image-11138\" srcset=\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-trigger-All-page-GTM.png?resize=1024%2C486&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-trigger-All-page-GTM.png?resize=300%2C142&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-trigger-All-page-GTM.png?resize=768%2C365&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-trigger-All-page-GTM.png?resize=1536%2C730&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-trigger-All-page-GTM.png?w=1918&amp;ssl=1 1918w, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Add-trigger-All-page-GTM.png?w=1600&amp;ssl=1 1600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Save the tag.<\/p>\n\n\n\n<p>Click <strong>Submit<\/strong> \u2192 <strong>Publish<\/strong><\/p>\n\n\n\n<p>Clarity will start tracking immediately.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Common Mistakes to Avoid<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Forgetting to replace the Project ID<\/li>\n\n\n\n<li>Not clearing Magento cache<\/li>\n\n\n\n<li>Installing Clarity twice (Admin + GTM)<\/li>\n\n\n\n<li>Testing in Incognito mode only<\/li>\n<\/ul>\n\n\n\n<p>Install Microsoft Clarity in Magento 2 <strong>once<\/strong> to avoid duplicate data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Is Microsoft Clarity Safe for SEO and Performance?<\/strong><\/h3>\n\n\n\n<p>Yes.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Script loads asynchronously<\/li>\n\n\n\n<li>No render blocking<\/li>\n\n\n\n<li>GDPR-friendly (no personal data storage)<\/li>\n<\/ul>\n\n\n\n<p>Microsoft Clarity does <strong>not negatively affect SEO<\/strong> or page speed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Final Thoughts<\/strong><\/h3>\n\n\n\n<p>Microsoft Clarity is one of the most useful free tools you can add to a Magento 2 store. It complements Google Analytics by showing <em>how users actually behave<\/em> instead of just numbers.<\/p>\n\n\n\n<p>If you already use Google Tag Manager, Clarity fits perfectly into your tracking stack. If not, installing it via Magento Admin takes only a few minutes.<\/p>\n\n\n\n<p>Once installed, you\u2019ll gain powerful insights to improve UX, reduce friction, and increase conversions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to install Microsoft Clarity in Magento 2, this guide will walk you through the process step by<\/p>\n","protected":false},"author":106,"featured_media":11140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[2559,2558,125,2549,173,2556,2555,2557],"class_list":["post-11122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magento-2-tutorials","tag-conversion-rate-optimization","tag-heatmap-tracking","tag-magento-2","tag-magento-2-analytics","tag-magento-2-tutorial","tag-microsoft-clarity","tag-microsoft-clarity-magento-2","tag-user-behavior-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Install Microsoft Clarity in Magento 2 - Magetop Blog<\/title>\n<meta name=\"description\" content=\"Learn how to install Microsoft Clarity in Magento 2 using the Admin Panel or Google Tag Manager. Track heatmaps, session recordings, and user behavior for free.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.magetop.com\/blog\/install-microsoft-clarity-magento-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Install Microsoft Clarity in Magento 2 - Magetop Blog\" \/>\n<meta property=\"og:description\" content=\"Learn how to install Microsoft Clarity in Magento 2 using the Admin Panel or Google Tag Manager. 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