{"id":12150,"date":"2026-10-03T16:35:15","date_gmt":"2026-10-03T16:35:15","guid":{"rendered":"https:\/\/www.magetop.com\/blog\/?p=12150"},"modified":"2026-10-03T16:35:17","modified_gmt":"2026-10-03T16:35:17","slug":"how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue","status":"publish","type":"post","link":"https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/","title":{"rendered":"How to Build a Marketing Attribution Strategy That Connects Campaigns to Revenue"},"content":{"rendered":"\n

Marketing teams have more data than ever, but identifying what truly drives revenue can be challenging. A customer may interact with multiple channels before making a purchase, making it difficult to measure each touchpoint\u2019s impact.<\/p>\n\n\n\n

Marketing attribution connects these interactions to conversions and revenue, helping businesses understand customer journeys, evaluate campaigns, and allocate resources more effectively.<\/p>\n\n\n\n

1. Define What You Want to Measure<\/strong><\/h2>\n\n\n\n

The first step in developing an attribution strategy is deciding what success means for the organization. Revenue is usually an important outcome, but it should not be the only metric considered. Depending on the business model, relevant outcomes may include purchases, subscriptions, qualified leads, booked appointments, renewals, or upgrades.<\/p>\n\n\n\n

It is also important to establish a clear relationship between marketing activities and these outcomes. Resources such as DiscoverMyBusiness can be considered within the broader process of understanding how customers discover and interact with businesses online.<\/p>\n\n\n\n

Before collecting data, define the questions the attribution model should answer. For example: Which channels generate qualified customers? Which campaigns influence high-value purchases? How long does it typically take for a prospect to convert? Clear questions make it easier to determine which data and measurements are actually useful.<\/p>\n\n\n\n

2. Map the Customer Journey<\/strong><\/h2>\n\n\n\n

Attribution works best when marketers understand the sequence of interactions that can occur before a conversion. Start by documenting the main stages of the customer journey, from initial awareness through consideration, conversion, and retention.<\/p>\n\n\n\n

For example, a potential customer might first encounter a company through organic search, return through a social media link, download a resource after receiving an email, and later convert after visiting a landing page. Each interaction provides different information about the customer’s decision-making process.<\/p>\n\n\n\n

Mapping these stages also reveals gaps in tracking. If certain interactions cannot be connected to an individual or account, the resulting attribution analysis may be incomplete. The goal is not to track every possible action indiscriminately, but to identify the touchpoints that provide meaningful insight into movement through the buying journey.<\/p>\n\n\n\n

3. Establish Consistent Tracking<\/strong><\/h2>\n\n\n\n

Reliable attribution depends on consistent data collection. Campaign names, URLs, conversion events, customer identifiers, and channel definitions should follow standardized rules across marketing activities.<\/p>\n\n\n\n

UTM parameters, for instance, can help distinguish traffic sources and campaigns in analytics platforms. Conversion tracking should also be configured consistently so that similar actions are recorded in the same way across different channels.<\/p>\n\n\n\n

Data quality should be reviewed regularly. Duplicate conversions, missing campaign information, inconsistent naming conventions, and disconnected customer records can all distort attribution results. A sophisticated attribution model cannot compensate for fundamentally unreliable input data.<\/p>\n\n\n\n

4. Choose an Attribution Model<\/strong><\/h2>\n\n\n\n

There is no single attribution model that works for every organization. The appropriate approach depends on the length and complexity of the customer journey and the quality of available data.<\/p>\n\n\n\n

A first-touch model<\/strong> gives credit to the interaction that introduced the customer to the business. It can be useful for studying demand generation and awareness.<\/p>\n\n\n\n

A last-touch model<\/strong> assigns credit to the final interaction before conversion. This approach is relatively simple and can help evaluate immediate conversion activity, although it may overlook earlier influences.<\/p>\n\n\n\n

Linear attribution<\/strong> distributes credit evenly across identified touchpoints, providing a balanced view of the journey. Time-decay attribution<\/strong> gives greater weight to interactions that occur closer to conversion.<\/p>\n\n\n\n

More advanced organizations may use position-based<\/strong> or data-driven attribution<\/strong>, which attempts to distribute credit according to the observed influence of different interactions. The important point is to select a model based on the business question rather than choosing the most complex option simply because it appears more sophisticated.<\/p>\n\n\n\n

5. Connect Marketing Data With Revenue<\/strong><\/h2>\n\n\n\n

The central purpose of attribution is to move beyond surface-level engagement metrics and establish a connection with financial outcomes. To accomplish this, marketing data needs to be connected with customer and sales information.<\/p>\n\n\n\n

For businesses with longer sales cycles, this may require linking campaign interactions with customer relationship management records, opportunities, contracts, and eventual revenue. This makes it possible to distinguish between campaigns that generate many leads and those that contribute to customers with higher long-term value.<\/p>\n\n\n\n

Revenue attribution should also account for timing. A campaign may influence a prospect months before the resulting purchase. Looking only at short-term conversions could therefore undervalue activities that play an important role earlier in the journey.<\/p>\n\n\n\n

6. Test and Refine the Strategy<\/strong><\/h3>\n\n\n\n

Attribution should be reviewed regularly as customer behavior, campaigns, and tracking systems change. Compare results with experiments, surveys, sales feedback, and other evidence to identify inconsistencies. Testing multiple attribution models can also provide greater confidence and reveal areas that need closer analysis.<\/p>\n\n\n\n

Conclusion<\/strong><\/h2>\n\n\n\n

A strong marketing attribution strategy connects marketing activities to revenue using accurate data, clear tracking, and the right attribution model. Regular testing and data checks help improve accuracy over time.\u00a0<\/p>\n

\u00a0<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Marketing teams have more data than ever, but identifying what truly drives revenue can be challenging. A customer may interact<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12150","post","type-post","status-publish","format-standard","hentry","category-welcome-to-our-guest-post"],"yoast_head":"\nHow to Build a Marketing Attribution Strategy That Connects Campaigns to Revenue<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Marketing Attribution Strategy That Connects Campaigns to Revenue\" \/>\n<meta property=\"og:description\" content=\"Marketing teams have more data than ever, but identifying what truly drives revenue can be challenging. A customer may interact\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/\" \/>\n<meta property=\"og:site_name\" content=\"Magetop Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MagetopStore\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/MagetopStore\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-03T16:35:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-03T16:35:17+00:00\" \/>\n<meta name=\"author\" content=\"Adam Roger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/MagetopStore\" \/>\n<meta name=\"twitter:site\" content=\"@MagetopStore\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Adam Roger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/\"},\"author\":{\"name\":\"Adam Roger\",\"@id\":\"https:\/\/www.magetop.com\/blog\/#\/schema\/person\/1bf4d5d0c4f280303345970448feb411\"},\"headline\":\"How to Build a Marketing Attribution Strategy That Connects Campaigns to Revenue\",\"datePublished\":\"2026-10-03T16:35:15+00:00\",\"dateModified\":\"2026-10-03T16:35:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/\"},\"wordCount\":795,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.magetop.com\/blog\/#organization\"},\"articleSection\":[\"Magetop Guest Post\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/\",\"url\":\"https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/\",\"name\":\"How to Build a Marketing Attribution Strategy That Connects Campaigns to Revenue\",\"isPartOf\":{\"@id\":\"https:\/\/www.magetop.com\/blog\/#website\"},\"datePublished\":\"2026-10-03T16:35:15+00:00\",\"dateModified\":\"2026-10-03T16:35:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.magetop.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Build a Marketing Attribution Strategy That Connects Campaigns to Revenue\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.magetop.com\/blog\/#website\",\"url\":\"https:\/\/www.magetop.com\/blog\/\",\"name\":\"Magetop Blog\",\"description\":\"Exploring Magento Tips, Tricks, and Trends\",\"publisher\":{\"@id\":\"https:\/\/www.magetop.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.magetop.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.magetop.com\/blog\/#organization\",\"name\":\"Magetop.com\",\"url\":\"https:\/\/www.magetop.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.magetop.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2021\/11\/logo.png?fit=475%2C475&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2021\/11\/logo.png?fit=475%2C475&ssl=1\",\"width\":475,\"height\":475,\"caption\":\"Magetop.com\"},\"image\":{\"@id\":\"https:\/\/www.magetop.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/MagetopStore\",\"https:\/\/x.com\/MagetopStore\",\"https:\/\/www.linkedin.com\/company\/magetop\",\"https:\/\/www.pinterest.com\/magetop\",\"https:\/\/www.youtube.com\/channel\/UCXoiJsz88OfPmwa8QpUkwOA\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.magetop.com\/blog\/#\/schema\/person\/1bf4d5d0c4f280303345970448feb411\",\"name\":\"Adam Roger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.magetop.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2ea543086258299e700cc48d893c02653c4a87b5466f23de66240a677d192811?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2ea543086258299e700cc48d893c02653c4a87b5466f23de66240a677d192811?s=96&d=mm&r=g\",\"caption\":\"Adam Roger\"},\"description\":\"CEO and Founder of Magetop. A friend, a husband and a dad of two children. Adam loves to travel to experience new cultures and discover what is happening with ecommerce all around the world.\",\"sameAs\":[\"https:\/\/www.magetop.com\",\"https:\/\/www.facebook.com\/MagetopStore\",\"https:\/\/www.instagram.com\/magetopstore\",\"https:\/\/www.linkedin.com\/company\/magetop\",\"https:\/\/www.pinterest.com\/magetop\",\"https:\/\/x.com\/https:\/\/twitter.com\/MagetopStore\",\"https:\/\/www.youtube.com\/channel\/UCXoiJsz88OfPmwa8QpUkwOA\",\"https:\/\/magetop.tumblr.com\"],\"url\":\"https:\/\/www.magetop.com\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Build a Marketing Attribution Strategy That Connects Campaigns to Revenue","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/","og_locale":"en_US","og_type":"article","og_title":"How to Build a Marketing Attribution Strategy That Connects Campaigns to Revenue","og_description":"Marketing teams have more data than ever, but identifying what truly drives revenue can be challenging. A customer may interact","og_url":"https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/","og_site_name":"Magetop Blog","article_publisher":"https:\/\/www.facebook.com\/MagetopStore","article_author":"https:\/\/www.facebook.com\/MagetopStore","article_published_time":"2026-10-03T16:35:15+00:00","article_modified_time":"2026-10-03T16:35:17+00:00","author":"Adam Roger","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/MagetopStore","twitter_site":"@MagetopStore","twitter_misc":{"Written by":"Adam Roger","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/#article","isPartOf":{"@id":"https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/"},"author":{"name":"Adam Roger","@id":"https:\/\/www.magetop.com\/blog\/#\/schema\/person\/1bf4d5d0c4f280303345970448feb411"},"headline":"How to Build a Marketing Attribution Strategy That Connects Campaigns to Revenue","datePublished":"2026-10-03T16:35:15+00:00","dateModified":"2026-10-03T16:35:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/"},"wordCount":795,"commentCount":0,"publisher":{"@id":"https:\/\/www.magetop.com\/blog\/#organization"},"articleSection":["Magetop Guest Post"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/","url":"https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/","name":"How to Build a Marketing Attribution Strategy That Connects Campaigns to Revenue","isPartOf":{"@id":"https:\/\/www.magetop.com\/blog\/#website"},"datePublished":"2026-10-03T16:35:15+00:00","dateModified":"2026-10-03T16:35:17+00:00","breadcrumb":{"@id":"https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.magetop.com\/blog\/how-to-build-a-marketing-attribution-strategy-that-connects-campaigns-to-revenue\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.magetop.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Build a Marketing Attribution Strategy That Connects Campaigns to Revenue"}]},{"@type":"WebSite","@id":"https:\/\/www.magetop.com\/blog\/#website","url":"https:\/\/www.magetop.com\/blog\/","name":"Magetop Blog","description":"Exploring Magento Tips, Tricks, and Trends","publisher":{"@id":"https:\/\/www.magetop.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.magetop.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.magetop.com\/blog\/#organization","name":"Magetop.com","url":"https:\/\/www.magetop.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.magetop.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2021\/11\/logo.png?fit=475%2C475&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2021\/11\/logo.png?fit=475%2C475&ssl=1","width":475,"height":475,"caption":"Magetop.com"},"image":{"@id":"https:\/\/www.magetop.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MagetopStore","https:\/\/x.com\/MagetopStore","https:\/\/www.linkedin.com\/company\/magetop","https:\/\/www.pinterest.com\/magetop","https:\/\/www.youtube.com\/channel\/UCXoiJsz88OfPmwa8QpUkwOA"]},{"@type":"Person","@id":"https:\/\/www.magetop.com\/blog\/#\/schema\/person\/1bf4d5d0c4f280303345970448feb411","name":"Adam Roger","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.magetop.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2ea543086258299e700cc48d893c02653c4a87b5466f23de66240a677d192811?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2ea543086258299e700cc48d893c02653c4a87b5466f23de66240a677d192811?s=96&d=mm&r=g","caption":"Adam Roger"},"description":"CEO and Founder of Magetop. A friend, a husband and a dad of two children. Adam loves to travel to experience new cultures and discover what is happening with ecommerce all around the world.","sameAs":["https:\/\/www.magetop.com","https:\/\/www.facebook.com\/MagetopStore","https:\/\/www.instagram.com\/magetopstore","https:\/\/www.linkedin.com\/company\/magetop","https:\/\/www.pinterest.com\/magetop","https:\/\/x.com\/https:\/\/twitter.com\/MagetopStore","https:\/\/www.youtube.com\/channel\/UCXoiJsz88OfPmwa8QpUkwOA","https:\/\/magetop.tumblr.com"],"url":"https:\/\/www.magetop.com\/blog\/author\/admin\/"}]}},"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/paOdw5-39Y","jetpack-related-posts":[{"id":11927,"url":"https:\/\/www.magetop.com\/blog\/how-magento-stores-can-build-personalised-customer-journeys-through-email-marketing\/","url_meta":{"origin":12150,"position":0},"title":"How Magento Stores Can Build Personalised Customer Journeys Through Email Marketing","author":"Adam Roger","date":"July 23, 2026","format":false,"excerpt":"Personalised email marketing closes that gap by turning customer behaviour into relevant, timely communication that feels considered rather than broadcast and converts at a rate that generic campaigns consistently fail to match.","rel":"","context":"In "Magetop Guest Post"","block_context":{"text":"Magetop Guest Post","link":"https:\/\/www.magetop.com\/blog\/welcome-to-our-guest-post\/"},"img":{"alt_text":"How Magento Stores Can Build Personalised Customer Journeys Through Email Marketing","src":"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/07\/How-Magento-Stores-Can-Build-Personalised-Customer-Journeys-Through-Email-Marketing.jpg?fit=1024%2C572&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/07\/How-Magento-Stores-Can-Build-Personalised-Customer-Journeys-Through-Email-Marketing.jpg?fit=1024%2C572&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/07\/How-Magento-Stores-Can-Build-Personalised-Customer-Journeys-Through-Email-Marketing.jpg?fit=1024%2C572&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/07\/How-Magento-Stores-Can-Build-Personalised-Customer-Journeys-Through-Email-Marketing.jpg?fit=1024%2C572&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":9954,"url":"https:\/\/www.magetop.com\/blog\/why-does-your-business-need-customer-journey-consulting\/","url_meta":{"origin":12150,"position":1},"title":"Why Does Your Business Need Customer Journey Consulting?","author":"Adam Roger","date":"March 18, 2025","format":false,"excerpt":"Imagine anticipating market shifts and crafting personalized experiences that truly resonate. Ready to explore how this drives growth and innovation?","rel":"","context":"In "Magetop Guest Post"","block_context":{"text":"Magetop Guest Post","link":"https:\/\/www.magetop.com\/blog\/welcome-to-our-guest-post\/"},"img":{"alt_text":"Why Does Your Business Need Customer Journey Consulting?","src":"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2025\/03\/Why-Does-Your-Business-Need-Customer-Journey-Consulting.png?fit=970%2C546&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2025\/03\/Why-Does-Your-Business-Need-Customer-Journey-Consulting.png?fit=970%2C546&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2025\/03\/Why-Does-Your-Business-Need-Customer-Journey-Consulting.png?fit=970%2C546&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2025\/03\/Why-Does-Your-Business-Need-Customer-Journey-Consulting.png?fit=970%2C546&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":12184,"url":"https:\/\/www.magetop.com\/blog\/7-best-dtc-email-marketing-agencies\/","url_meta":{"origin":12150,"position":2},"title":"7 Best DTC Email Marketing Agencies: Custom Flows or a Copy-Paste Flow Package?","author":"Adam Roger","date":"October 5, 2026","format":false,"excerpt":"How we built the list You asked for the best DTC email marketing agencies, not another opaque logo-scoring playbook. Here\u2019s the framework we used: Sources reviewed. Agency websites, Klaviyo's partner directory, Clutch profiles, platform benchmarks, and public case-study pages.\u00a0 Six weighted criteria. Performance evidence: 25 percent\u00a0 Lifecycle strategy & customization:\u2026","rel":"","context":"In "Magetop Guest Post"","block_context":{"text":"Magetop Guest Post","link":"https:\/\/www.magetop.com\/blog\/welcome-to-our-guest-post\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/10\/image-5.jpeg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/10\/image-5.jpeg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/10\/image-5.jpeg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/10\/image-5.jpeg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/10\/image-5.jpeg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/10\/image-5.jpeg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":11091,"url":"https:\/\/www.magetop.com\/blog\/top-5-influencer-marketing-tools-for-2026\/","url_meta":{"origin":12150,"position":3},"title":"Top 5 Influencer Marketing Tools for 2026","author":"Adam Roger","date":"January 18, 2026","format":false,"excerpt":"Discover the top influencer marketing tools for 2026, including Influencer Hero, Modash, Sprout Social, CreatorIQ, and Upfluence compare creator discovery, campaign management, analytics, automation, and ROI tracking.","rel":"","context":"In "Magetop Guest Post"","block_context":{"text":"Magetop Guest Post","link":"https:\/\/www.magetop.com\/blog\/welcome-to-our-guest-post\/"},"img":{"alt_text":"Top 5 Influencer Marketing Tools for 2026","src":"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Top-5-Influencer-Marketing-Tools-for-2026.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Top-5-Influencer-Marketing-Tools-for-2026.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Top-5-Influencer-Marketing-Tools-for-2026.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Top-5-Influencer-Marketing-Tools-for-2026.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2026\/01\/Top-5-Influencer-Marketing-Tools-for-2026.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":8521,"url":"https:\/\/www.magetop.com\/blog\/e-commerce-retargeting-converting-abandoned-carts-into-sales\/","url_meta":{"origin":12150,"position":4},"title":"E-commerce Retargeting: Converting Abandoned Carts into Sales","author":"Iris","date":"June 27, 2023","format":false,"excerpt":"Discover the power of e-commerce retargeting to convert abandoned carts into valuable sales. Learn effective strategies to engage customers, optimize conversions, and recover lost revenue. Boost your e-commerce success with proven techniques. Read now!","rel":"","context":"In "Ecommerce"","block_context":{"text":"Ecommerce","link":"https:\/\/www.magetop.com\/blog\/ecommerce\/"},"img":{"alt_text":"E-commerce Retargeting Converting Abandoned Carts into Sales","src":"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2023\/06\/E-commerce-Retargeting-Converting-Abandoned-Carts-into-Sales.png?fit=800%2C445&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2023\/06\/E-commerce-Retargeting-Converting-Abandoned-Carts-into-Sales.png?fit=800%2C445&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2023\/06\/E-commerce-Retargeting-Converting-Abandoned-Carts-into-Sales.png?fit=800%2C445&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2023\/06\/E-commerce-Retargeting-Converting-Abandoned-Carts-into-Sales.png?fit=800%2C445&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":9194,"url":"https:\/\/www.magetop.com\/blog\/boost-your-roi-digital-marketing-in-the-dmv-region\/","url_meta":{"origin":12150,"position":5},"title":"Boost Your ROI: Digital Marketing in the DMV Region","author":"Adam Roger","date":"July 21, 2024","format":false,"excerpt":"This article provides DMV businesses with useful insights and tactics to help them maximize ROI through digital marketing.","rel":"","context":"In "Magetop Guest Post"","block_context":{"text":"Magetop Guest Post","link":"https:\/\/www.magetop.com\/blog\/welcome-to-our-guest-post\/"},"img":{"alt_text":"Boost Your ROI: Digital Marketing in the DMV Region","src":"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2024\/07\/Boost-Your-ROI-Digital-Marketing-in-the-DMV-Region.png?fit=1000%2C700&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2024\/07\/Boost-Your-ROI-Digital-Marketing-in-the-DMV-Region.png?fit=1000%2C700&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2024\/07\/Boost-Your-ROI-Digital-Marketing-in-the-DMV-Region.png?fit=1000%2C700&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/www.magetop.com\/blog\/wp-content\/uploads\/2024\/07\/Boost-Your-ROI-Digital-Marketing-in-the-DMV-Region.png?fit=1000%2C700&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.magetop.com\/blog\/wp-json\/wp\/v2\/posts\/12150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.magetop.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.magetop.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.magetop.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.magetop.com\/blog\/wp-json\/wp\/v2\/comments?post=12150"}],"version-history":[{"count":1,"href":"https:\/\/www.magetop.com\/blog\/wp-json\/wp\/v2\/posts\/12150\/revisions"}],"predecessor-version":[{"id":12172,"href":"https:\/\/www.magetop.com\/blog\/wp-json\/wp\/v2\/posts\/12150\/revisions\/12172"}],"wp:attachment":[{"href":"https:\/\/www.magetop.com\/blog\/wp-json\/wp\/v2\/media?parent=12150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.magetop.com\/blog\/wp-json\/wp\/v2\/categories?post=12150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.magetop.com\/blog\/wp-json\/wp\/v2\/tags?post=12150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}