{"id":9075,"date":"2024-06-11T03:33:19","date_gmt":"2024-06-11T03:33:19","guid":{"rendered":"https:\/\/www.magetop.com\/blog\/?p=9075"},"modified":"2024-06-11T04:02:13","modified_gmt":"2024-06-11T04:02:13","slug":"how-to-build-trust-online-to-increase-sales-and-get-customers","status":"publish","type":"post","link":"https:\/\/www.magetop.com\/blog\/how-to-build-trust-online-to-increase-sales-and-get-customers\/","title":{"rendered":"How To Build Trust Online To Increase Sales And Get Customers"},"content":{"rendered":"\n
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Remember how retailers and service providers used to work? They\u2019d get settled in physical premises, advertise, and wait for people to visit. Not only does visiting a brick-and-mortar store or office push you to do business there (or else feel that you wasted a trip) but it also leaves you vulnerable to all the tricks in the book of elite in-person selling. Great eye contact, enthusiastic smiles, reassuring nods\u2026 even the biggest skeptic can be won over by a pro.<\/p>\n\n\n\n

Selling online is much tougher, because you don\u2019t have that vital tactical freedom. Visitors to your website can relax, take as long as they need, and slowly come to their own conclusions \u2014 even visiting other websites at the same time for comparison. Your charming demeanor and practiced patter won\u2019t get you anywhere.<\/p>\n\n\n\n

This is a problem, because in-person communication is great for building loyalty, and loyalty is even more <\/em>important online than offline. Offline, you can keep returning to a mediocre store because it happens to be nearby. Online, there\u2019s nothing binding a customer to your store \u2014 not unless you\u2019re able to earn their trust.<\/p>\n\n\n\n

So if you\u2019re going to make the most of your business, you need to do just that \u2014 and we\u2019re going to help. Let\u2019s set out some essential tips for building trust online and boosting your sales:<\/p>\n\n\n\n\n\n

Embrace all forms of social proof<\/h2>\n\n\n\n

We habitually take cues from society about almost every part of life (what to say, how to act, where to go) and given the sheer breadth of choice available to us online, it\u2019s entirely understandable that we take direction from other shoppers. Social proof <\/em>is evidence that something \u2014 a product, service, brand, offer, or concept \u2014 has been chosen and rated by another person, and when it\u2019s positive, it drives us to follow suit.<\/p>\n\n\n\n

You might overlook reviews when you\u2019re ordering known quantities (products of set quality, like basic supplies) but whenever you\u2019re branching out or buying a high-price item, you\u2019re going to be checking the reviews. What are the pros? What are the cons? The more information you can gather, the more likely you\u2019ll be to avoid ending up with a negative customer experience<\/a>.<\/p>\n\n\n\n

This is why it\u2019s a huge red flag when a shopper arrives at a commercial site that doesn\u2019t mention social proof. It suggests that the brand doesn\u2019t have the quality to earn strong ratings, so it ignores ratings altogether \u2014 or that it\u2019s simply indifferent about how it\u2019s perceived, which is also very concerning. To earn trust, you must show transparency and care by adding social proof including, but not necessarily limited to, the following things:<\/p>\n\n\n\n