As more and more retail businesses are now shifting online, eCommerce stores are one of the key business models, helping people sell their products online without any hassle. People with innovation and unique ideas do not wait to open a physical store, rather they enter the digital world by selling their service or product online and are generating high revenue with the help of eCommerce websites/Online stores.
Having aneCommerce store is an excellent opportunity to represent your business to the world. And, it does require only a website with all integrated eCommerce features. eCommerce websites/online stores offer customers convenience to shop anytime anywhere. With just a few clicks, you can purchase a product and get it delivered at your doorstep within a week or so.
In this article, we have described the top 7 things to consider while working on eCommerce development for your next online business. These factors are something that improve overall website performance, attract more audience to your platform, and generate high revenue for your business. So, without further ado, let’s dive straight into it.
Key Factors to consider while designing an eCommerce website:
- Mobile friendly website
- Quality content with visual representation
- Customer support and maintenance
- Website security
- Interactive design and easy navigation
- eCommerce development platform
- Skilled eCommerce development team
Here are top 7 things to consider while working on eCommerce development for any business
- Responsive and user-friendly design
Needless to mention, yet a very common mistake that one could make is ignoring how many people shop from their smartphones, especially in the context with eCommerce segment. Believe it or not, but almost 55% of page views come from smartphones.
Now, every person is carrying a smartphone and they love shopping through the phone. Here’s where the need for mobile- responsive design arises. It certainly helps you generate higher conversion rates and improve website traffic.
The more user-friendly and mobile responsive your site is, the more it attracts customers on your business platform. What actually responsive design does is it allows your websites to be accessible on different mobile platforms. This helps engage more audiences in your eCommerce store which ultimately, helps increase product sales.
- Choosing right eCommerce platform
Hiring dedicated developers in India could be the first priority while building an online store, but choosing the right eCommerce platform is equally important. Choosing the proven eCommerce platform is very important as it builds a strong foundation for your business.
Currently, the industry has various eCommerce platforms, however, BigCommerce, Magento, and Shopify are the top three recommendations as these platforms are extremely scalable and flexible with the ability to handle large volumes of data. Having a robust eCommerce platform would encourage you to expand your online business without worrying about any technical glitches.
- Selection eCommerce development team
For any software development, whether it’s an app or an online store that is dealing with a large audience, the top priority is to have a talented and skilled development team working on the project. The right talent would not only help you in product development but also suggest powerful features and tools you can implement on your eCommerce project.
eCommerce websites do require visual representation such as website themes, images, logo, CTAs and many more, that’s why you must appoint a versatile eCommerce team of designers, programmers, QA professionals, UI/UX designers, and marketers.
- Product description & visual presentation
Product description for any eCommerce store is by far the most needed aspect in order to buy a good amount of time for the website visitors. Additionally , It helps you convert customers(visitors) into potential buyers. The eCommerce website performs best when the design matches with the product and the description provided for the same.
Along with the written content, the visual information does have its own benefits in enhancing the overall appearance of the eCommerce websites. In addition, an eCommerce website must have a perfect design blueprint that includes perfect text, theme, images, colour scheme to highlight the products with description as it keeps customers engaged on your platform.
- Easy navigation & website speed optimization
Keeping the navigation elements and pages simple to explore helps users to find the specific items with description. Including a smart search is one way to tackle the problem where people couldn’t find the product and leave your website being dissatisfied.
This is because your navigation is not up to the mark. Simple route or navigation system assists individuals with finding the item in classes effectively without investing a lot of time & energy.
The speed of an eCommerce business site is very essential in order to acquire a strong online presence in web-based business. One thing is true that eCommerce business is a competitive network, and here, there is no space for slow movers. No user would remain unaffected if the website takes too much time to load. They quickly shift to another platform, and you could lose a potential customer.
- Website security
As we know, on eCommerce websites, customers have to provide their personal details such as mobile number, home address, bank account numbers, credit/debit card details, etc to purchase the product. This is where website security comes into the picture.
It is important to safeguard the data available on the eCommerce store. Ideally, the eCommerce development platform you use already provides security features. Apart from this, these websites are built with a secure socket layer to encrypt data available on the website.
- Support & Maintenance
Excellent support, maintenance, and timely updates are key factors in building good reputation and efficient branding. Only way to build a brand image and decent reputation is how you are solving your customer’s queries. When you have comprehensive and pleasing support service, the reputation-building process would seem very easy both on the website and social media platforms.
If you are associated with the right service providers for regular maintenance, software updates, product updates, and technology updates, you would have an edge over your eCommerce competitors and you will emerge victorious in the battle of online business.
We hope this article will help you understand the key factors while working on eCommerce development for your business. There are various elements that one could consider while developing an eCommerce store, however, we have mentioned top 7 which we find could be the game changing for any online business.
Apart from this, the factors like testing, deployment, compatibility, content marketing do play an important role in eCommerce development. Tell us what you think about this article! Do share your views in the comment section below.