7 Tips for Engaging Your Audience During Live Webinars

Webinars need an engaged audience to keep the program going and deliver a once-in-a-lifetime and insightful experience. Content is one factor, but it’s entirely different when everyone is tuned in to every word you say.

While keeping the audience attentive may seem tricky at first glance, employing these strategies can help maintain and manage an engaging webinar.

1. Start with a Strong Opening

A compelling opening statement or question grabs the attention of the participants right off the bat. Your strong opening statement will surely be remembered in the years to come.

2. Divide Your Content Accordingly

Long periods of talking can bore the audience. The best thing you can do is to divide your webinar content to reduce boredom by:

  • Segmenting topics: Divide your content into particular topics and subtopics to prevent information overload.
  • Changing the pace: Avoid being monotonous. Change your voice’s pace, volume, and tone to get back your audience’s attention.
  • Taking short breaks: Set 15-minute breaks for each topic for the participants to breathe, take bathroom breaks, and grab a quick bite. This also prepares them mentally for the next part of the webinar.
  • Summarize the points: Recap all the key points in every section to help the audience learn better and stay on track with the discussion.
  • Launch panel discussions: Allow your guest speakers to provide their perspectives on the topic so the participants can learn more.

3. Prioritize Audience Engagement

You have all the power to encourage audience participation in the webinar. Aside from an engaging webinar, you can apply these webinar engagement strategies:

  • Open the floor to questions: Encourage attendees to ask questions or comment on their thoughts. Address each participant by their name when you answer their questions so they can feel seen and valued.
  • Use stunning visuals: Images, videos, and slides with important information can engage your audience visually for a while. This could give them some visual stimulation before introducing them to another topic.
  • Launch polls and surveys: Part of making your presentation interactive is making audience members answer surveys and polls. This allows you to get their feedback on your webinar. You can also include questions like “What is a live webinar?” or quizzes related to the topic to make the webinar more exciting. 
  • Let your target audience work: Conduct brainstorming sessions and group discussions so you can make the attendees work together. You can decide which topic they could work on as long as it doesn’t stray too far from the webinar.

These webinar engagement activities can enhance audience engagement in your webinar. Apply any of these tactics to keep the webinar audience engaged.

4. Tell Relatable Stories

Use the power of stories to capture your audience’s attention while illustrating key points in your webinar presentation. Share relevant anecdotes that could boost the importance of any key point in your webinar so that people can remember your content long after the event has ended.

5. Inject Some Humor

A little humor can help brighten everyone’s mood in the live webinar. Use it sparingly, tastefully, and when applicable. Avoid making a joke if you feel that people are in no laughing mood. Using humor to keep the attendees engaged might work best when you tell stories about the topic.

6. Be Conversational

Use a conversational tone to sound engaging and approachable without losing the professional touch. Apply a friendly tone when someone asks you a question; you must answer it promptly.

7. Wrap It Up with a Call to Action (CTA)

A compelling and urgent CTA is an effective webinar closer. First, it tells the audience what to do after the webinar. Whether signing up for a newsletter or attending a future webinar, you can keep the audience engaged after your online event.

Make your CTAs short and actionable. Limit it to a maximum of five words to keep the urgency of the action. The shortest CTA you can write is just two words.

A Reliable Webinar Platform for an Informative Live Webinar

A successful webinar needs intense rehearsals and preparation before launching on the scheduled day. To ease your worries about glitches when hosting your webinar in real time, use a reliable platform that streamlines the important processes for you. These features include scheduling, sending invites via email, creating compelling CTAs, and more. 

Having a reliable platform as you prepare your live webinar is a blessing, especially if you’ve been doing most of the webinar strategy work. It allows you to allocate more time to make your webinar a memorable experience.

Host an Impressive Live Webinar Today

Hosting live webinars can be pretty challenging. These virtual events occur on the same day as the live stream, making you nervous. But with intense preparations and a strong knowledge of engaging the audience, you’ll get over being nervous easily. You’ll be able to handle live webinars as smoothly as possible and ace it well in the upcoming webinars.

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Adam Roger

CEO and Founder of Magetop. A friend, a husband and a dad of two children. Adam loves to travel to experience new cultures and discover what is happening with ecommerce all around the world.

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