E-commerce companies have a lot of competition online, so knowing how to differentiate yourself and be famous there is essential. Your business can get more customers and sell more products by applying the following online marketing strategies:
1. Email Marketing
Email is an old online marketing strategies but it is still very effective till this day.
You can use email to introduce your business, new products, provide information about your discounts, upcoming events… However, be very careful about what’s inside the email and who is included in your reach.
For email recipient lists, gather loyal subscribers who voluntarily choose to receive your emails, and you can build this by promising (and delivering!) something of value.
For email content, it’s important to make your email stand out from the dozens of spam in your customers’ inboxes. Use email personalization by adding your username in the email subject line, or send automatically customized recommendations based on past purchases with segmented email lists. This will help you a lot, as one case study showed that automated personalized emails have a 75% higher open rate than other emails.
2. Content Marketing
Content online marketing strategies focuses on consistently creating and delivering relevant, interesting, useful, value-added content to attract a loyal audience. This drives customer engagement and drives readers to your eCommerce brand.
Some of the most popular content formats are blogs, white papers, ebooks, case studies, tutorials, graphics, press releases, and more. Or you can also hire product reviews at other sites. Honest, objective reviews will create high credibility and make customers want to choose your product more.
Content marketing is free if you do it yourself. Besides, you can also hire content marketers to develop your strategy or write posts entirely. However, consider and use your marketing budget wisely.
You should also create content based on Pareto’s 80/20 rule, which means your ad should include 80% informational content and 20% promotional content. For example, when people start going to the gym and google for “gym essentials” or “what do I need in the gym?”, they tend to buy the recommended items in those posts.
3. Social Media Marketing
This is perhaps the most dynamic medium because social media is a powerful tool when it comes to reaching masses across geographies and age groups.
Today, Facebook, Instagram, and Pinterest are the three important social media platforms that e-commerce businesses should focus on, with Twitter coming in fourth.
These social media platforms have made it much easier for eCommerce businesses to create and maintain their presence. Instagram allows swipe-up links on stories and product stickers on posts that, when clicked, direct viewers to a product or category. Facebook has a ‘dynamic ads’ feature that allows owners to upload entire categories and promote relevant content to individual users.
These platforms are primarily visual, so make sure your posts and ads are in more visually stimulating formats, like videos, infographics, and photos, rather than just pure text. Additionally, try to strengthen customer relationships by responding to their questions quickly.
4. Influencer Marketing
Influencers are non-celebrity individuals with large followings on social media or blogs, youtube and who can influence the purchasing decisions of the audience. Users often trust smaller influencers, who consider their recommendations are more legitimate.
You can contact one or several influencers to negotiate the cost. A lot of times what they want is just to use the product for free.
For larger businesses, product giveaways, discount codes, affiliate links, launch parties, exclusive collections, and meetups are some of the most popular strategies, rated as feasible and attractive.
5. Search engine optimization (SEO)
SEO means optimizing your web content to make sure it’s more likely to appear in the top results when a user searches for a keyword on a search engine. It aims to drive traffic to your business but choose from the best ones so you have both high quality and high click-through rates.
SEO is divided into ‘black hat’ strategy and ‘white hat’ strategy.
‘black hat’ SEO is a get-rich-quick approach where content is almost entirely optimized for search engines. Usually, this content is spammy, keyword-stuffed, and generally nasty. It also hurts your rankings and search engine reputation in the long run, even if you make a quick few bucks right away.
‘white hat’ SEO is considered ideal – it involves a lot of subtleties of content to make it readable by search engines – via keywords and tags – and interesting enough position to retain the audience it attracts through searches.
However, SEO is complicated so hiring SEO services is a smart investment. Magetop SEO Service is the best choice for your business.
6. Pay-per-click advertising
Pay-per-click (PPC) advertising uses on a bidding system where you bid on user placements and then you pay when individual users take these actions (like clicks or conversions). This can cost more than the previous options, but it also allows you to be more aggressive in targeting your audience and getting your product in front of them.
The post-click landing page should be the continuation of your ad, delivering what was promised as the reward of clicking on the ad, to take the visitor through your conversion funnel.
Some popular and effective tools are Google adwords, Facebook ad, Instargram ad or Pinterest’s promoted pins.
Retargeting is a technique that tracks customers who have visited your website and displays ads to them while they are browsing the internet with the aim of bringing them back to your website. When these visitors revisit your site, they are more likely to make a purchase.
Facebook is the king of retargeting, but Google AdSense also has strong retargeting capabilities.
While retargeting is becoming more and more difficult due to the introduction of third-party tracking cookies, there are still opportunities to pursue. Please consider this.
8. Optimize user experience
Most of the above strategies are aimed at driving traffic to your eCommerce website. The next thing is to make your site experience as good as possible, from start to finish.
Your website needs to be well designed, have good transitions, connections between pages, fast system response, attractive images, fast checkout and more. A great website will create interesting experiences and direct to the actual value, so that the user will be persuaded back to your website again.
Magetop will help you create professional and amazing websites!
I hope that these online marketing strategies will usefull for you.