Hidden Gems of Magento 2: Lesser Known Features for Improving Your Store
Known for its flexibility and many intrinsic features, Magento 2 is a strong e-commerce solution. What’s more, is that Magento 2 offers a wide range of extensions that can further elevate your site’s performance and user experience.
But expensive extensions aside, there are many built-in options that Magento possesses that many are unaware of. Vendors that make use of such features report much improvement in their stores.
This is why we came up with this post to help you uncover all the hidden gems of Magento 2 so that you can stay competitive in the market and drive more sales on the platform.
Lesser Known Features of Magento 2
Below, we have compiled a list of the hidden gems that Magento 2 offers for your E-commerce store. Keep reading till the end to avoid missing out on anything.
1. Set Advanced Price Rules
With Magento 2, you can define sophisticated pricing rules to generate custom client offers. With Customer Groups, you can provide distinct rates for VIPs, dealers, and bulk buyers. You can also use cart price rules for unique campaigns like “Buy X, Get Y Free” or set tier pricing to push volume sales.
Custom discounts increase customer satisfaction, leading to more sales and visitors on the platform.
To use the tier pricing feature, navigate to the Catalog option. Then, open Managed Products, click the Add/Edit Product button and go to the Prices > Add Tier option. You’re all set.
2. Turn on Product Alerts for Customers
Do you know you can easily put on product alerts for customers to see if a product is running out of stock, or when it is restored? Yes, you can do so by simply tinkering with some System settings. First, go to the System menu, Configuration, and then Catalog.
After that, click and expand the ‘Product Alerts’ bar and click on ‘Allow Alert When Product Comes Back in Stock.’ This will keep your customers in touch with your offers, allowing them to buy with convenience.
3. Utilize Premium Localization
Magento 2 allows a great level of localization and personalization for your E-commerce store. The CMS solution has free language packs that you can install to allow users to read and understand your product descriptions, and other site content.
Moreover, Magento also can identify the location of store visitors, allowing for targeted marketing by showing region-specific promotions.
However, if you want to further verify the location of your users, then you can utilize the IP location tool. This will ensure that your campaigns land spot-on, further improving your store’s performance.
4. Extend Admin Session
Imagine you are working on a product listing, adding all the details one by one, or doing refund memos to customers. All of a sudden there’s a window saying, “session expired.” It is annoying, to say the least.
What many store owners don’t know is that they can extend administrative session log-in time on Magento 2 by doing some simple steps.
To uncover this hidden gem, go to System Settings, Configuration, Advanced, and Admin.
From there on, go to the Security option and click on Session Lifetime (Seconds.) Here, set the time before Magento automatically logs you out of the system. This setting can be changed multiple times so don’t worry about it.
5. Customize Product Ratings
What ratings do customers deliver for products? The answer is quality, price, and value. These are the default categories in Magento for which customers can rate your products. However, you can customize product ratings on your E-commerce store.
For that, you need to go to Stores > Attributes > Rating and then click the Add New Rating option in the upper-right corner.
The newly set rating system will be displayed as stars and appear on each product page. Thus, making it easier for first-time visitors to make up their minds about purchasing your products/offerings.
6. Leverage the Admin Actions Log
The Admin Actions Log lets you track multi-administrator setups. This is especially useful for you if your store is managed by a group of people to review all their logged actions at once.
Besides that, the Admin Log is also useful to determine any performance issues. It kind of works like a trail of breadcrumbs to follow when something goes awry after an update to the platform.
By detecting possible problems and unauthorized behaviors, the said hidden option helps improve the accountability and security of the site.
Final Words
Beyond the fundamentals of performance, Magento 2 offers many advanced capabilities. Using these hidden treasures will help you raise your revenue, improve customer experiences, and increase your store’s efficiency.
Begin investigating these capabilities now to release the full potential of Magento 2 for your company and instantly improve the user experience for your E-commerce platform.
