Many entrepreneurs start their own e-Commerce store because they know how to sell. But this is not enough to sustain a business, and the following are eight ways in which you can grow your e-Commerce store.
1. Ramp up Your Customer Service
If customers receive top e-commerce customer service or know that an issue or question can be reached easily to the authority, customers are likely to purchase from the store, as they have confidence.
We are living in a time of seeking instant results. That’s the reason for Chatbot’s automated customer support software that allows chat on the internet with no human interaction. It is a fantastic option to allow your customers to quickly get in touch with you regarding their concerns. If you are able to answer an inquiry swiftly, the probability of making a sale is much higher; therefore, your conversion rates will rise.
2. Publish Blogs and Newsletters
Utilizing content is the most efficient and tested method of helping your e-commerce growth. However, many business owners don’t realize the potential of this method since it takes time and effort, and the outcomes aren’t instantaneous. It’s a method that only works when consistency and quality are in place!
Engaging content and writing in your website can dramatically increase your SEO’s organic ranking – but only if you do it properly. Two or three posts per a couple of months will not suffice. If you only create content for sales, it won’t be effective either. The more informative and interesting content you post to your website, the more visibility of your e-commerce site will be online and the greater number of customers you’ll be able to attract.
Also, sending weekly or monthly newsletters and creating educational topics for your customers and prospects will make them think of you. They will also build confidence and allow them to see yourself as an authority in your field – which means they’re more likely to purchase from you!
3. Post on Social Media
Like publishing blog posts and distributing them in an email, social media is an excellent tool for e-commerce that can give your business more exposure and allow you to influence customers through your products or services.
Facebook and Instagram are crucial in allowing you to promote special offers or promotions on products. So, you need to have a solid presence on these platforms, including an account for your business.
4. Give Google Shopping a Go
Google Shopping offers free advertisements to businesses now. It’s completely free, and why wouldn’t you take the benefit to help your online company increase its growth?
Google Shopping advertisements can help you to put your product in the eye of potential customers because it is a form of search engine for comparison. The good thing is that it is visually appealing as well. The typical Google Shopping ad includes an image of the product, its price, and your company or store’s name. Suppose customers are searching for a particular item on Google. If your product description is in line with the criteria that are searched for, it will show in front of the searcher. The only cost you pay is when people click on one of the Google Shopping ads.
5. Grow Your Email List
If there isn’t a space on your site in which customers can sign up to receive updates or offers related services and products, then you’re ignoring the vast majority of online sales, which could lead to more customers.
Email marketing is a simple method to increase sales and expand your business. However, first, you have to make a list. The longer you build it, the more people you will have a chance to establish a relationship with you, and the more results you’ll get from your conversions.
How? Create a sign-up form on your website for e-commerce and on your “Thank You page after the process of placing an order, inviting customers to sign up to receive an exclusive offer discount coupon. Customers sign up with their email addresses as a gift, so you can increase your subscriber list, and they could get better offers with you in the near future.
6. Sell Internationally
The growth of your business through e-commerce can be as easy as expanding globally! It’s actually so obvious that it’s frequently ignored. The potential growth that you can achieve through targeting your customers across several countries is enormous.
The process of replicating your successes in different countries could be a lengthy process and requires some setup – especially with regard to the product descriptions. If you can, try to sell your prospective customers using their native language. You’ll get a better conversion rate if you do.
How? Many of the major online platforms offer translators, plugins, and add-ons that are suitable for various countries. But, it’s recommended to have a professional translator done in order to avoid a misunderstanding. It is also important to make sure your payment processor is able to accept payment in the local currency. eCommerce with Drop shipping is also a powerful way to sale internationally.
7. Personalize Your Customers’ Experience
You should focus on making the experience more personalized for your customers. Why? Because according to research, more than 80 percent of customers prefer to purchase from an online retailer which offers personalized experiences which are integrated throughout the entire purchase process, including browsing, email, social media, and even paid advertisements.
It is just displaying more items that are relevant to a specific customer! Prospective buyers tend to buy by displaying products or services that are highly relevant to the buyer. According to research, the majority of buyers are more likely to purchase from a company that can provide the kind of personalized experience.
8. Now Become ‘M-commerce’ Optimized
In this day, your e-Commerce store must be mobile optimized; either you will fail to sustain in the race. And turn it to mobile optimizing commerce to make your customer’s purchase experience on mobile devices more enjoyable.
Nearly four-in-five Americans are online shoppers, with more than half of them making purchases using mobile devices. Certainly, consumers don’t like the slow purchasing experience.
How? Make your store more optimized to work with M-commerce. Check the usability and design of your mobile site and the checkout process to increase the number of mobile sales.
In conclusion, it is crucial to be consistent with your marketing efforts. Making small changes can help you grow your store, whether it’s through SEO or other social media platforms; make sure you pay attention to your customers’ needs and give them what they want!