How to Install Microsoft Clarity in Magento 2

If you want to install Microsoft Clarity in Magento 2, this guide will walk you through the process step by step. Microsoft Clarity helps you understand how users interact with your Magento 2 store by providing heatmaps, session recordings, and behavioral insights.

Unlike Google Analytics, which focuses mainly on numbers, Microsoft Clarity shows you real user behavior. In this tutorial, you’ll learn how to set it up correctly and safely without affecting performance or SEO.

That’s where Microsoft Clarity comes in.

In this guide, you’ll learn how to install Microsoft Clarity in Magento 2 using two simple methods:

• Via Magento Admin Panel (recommended)
• Via Google Tag Manager

Both methods are safe, easy, and SEO-friendly.

What Is Microsoft Clarity?

Microsoft Clarity is a free user behavior analytics tool that provides:

• Session recordings
• Heatmaps
• Scroll tracking
• Rage click detection

It helps you visually understand how real users interact with your Magento 2 store.

Why Use Microsoft Clarity in Magento 2?

When you install Microsoft Clarity in Magento 2, you can:

• Identify checkout issues
• Find UX problems on product pages
• Understand why users abandon carts
• Improve conversion rates using real data

Best of all, Clarity is 100% free with no traffic limits.

Method 1 (Recommended): Install Microsoft Clarity via Magento Admin Panel

This is the fastest and easiest way to get started—no theme editing required.

Step 1: Create a Microsoft Clarity Project

1. Go to the Microsoft Clarity website

2. Sign in with a Microsoft, Google, or GitHub account

3. Click + New Project

4. Enter:

• Project name
• Website URL

5. Go to your project and select Get tracking code.

You will see like this:

Step 2: Open Magento Design Configuration

1. Log in to Magento Admin

2. Go to Content > Design > Configuration

3. Find your active store view

4. Click Edit

Step 3: Add Microsoft Clarity Script to HTML Head

1. Scroll to Other Settings

2. Open HTML Head

3. Paste the tracking code into Scripts and Style Sheets:

4. Click Save Configuration.

Step 4: Clear Magento Cache

Go to: System > Cache Management > Flush Magento Cache

Or run:

php bin/magento cache:flush

Method 2: Install Microsoft Clarity via Google Tag Manager

This method is ideal if you already use GTM for tracking.

Step 1: Create a New Tag in GTM

1. Open Google Tag Manager

2. Go to Tags > New

3. Choose Custom HTML

4. Paste the Microsoft Clarity script (same as above)

Step 2: Set Trigger

Trigger: All Pages

Save the tag.

Click Submit → Publish

Clarity will start tracking immediately.

Common Mistakes to Avoid

• Forgetting to replace the Project ID
• Not clearing Magento cache
• Installing Clarity twice (Admin + GTM)
• Testing in Incognito mode only

Install Microsoft Clarity in Magento 2 once to avoid duplicate data.

Is Microsoft Clarity Safe for SEO and Performance?

Yes.

• Script loads asynchronously
• No render blocking
• GDPR-friendly (no personal data storage)

Microsoft Clarity does not negatively affect SEO or page speed.

Final Thoughts

Microsoft Clarity is one of the most useful free tools you can add to a Magento 2 store. It complements Google Analytics by showing how users actually behave instead of just numbers.

If you already use Google Tag Manager, Clarity fits perfectly into your tracking stack. If not, installing it via Magento Admin takes only a few minutes.

Once installed, you’ll gain powerful insights to improve UX, reduce friction, and increase conversions.