Magento 2 is the next-generation eCommerce platform for forward-thinking business owners. Magento 2, like its predecessor, includes many options and functionalities. Its advancement in performance and measurability, easier installations, higher quality code, and simplified integration.
The most recent analysis reveals some common SEO mistakes in new Magento 2.0 stores, which is extremely useful for users launching their own Magento 2.0 store. But what makes Magento 2 even better than its predecessor from an SEO point of view? This article presents the top four mistakes you should avoid when optimizing your Magento website for search engines in 2023.
08 Common Magento 2 SEO mistakes
1. Pointing layered URLs back to category with rel canonical:
Securing a search engine crawl is an essential task for any business. Several key factors can make or break a website’s ability to rank in search engines. One of the most crucial is crawling and indexing, which happens through website crawlers. The problem is that crawlers aren’t gods. They need help understanding the Magento website pages, so they may need to include essential parts of the product description and category pages.
Magento 2 provides an option to drive backlinks to individual categories from within product and category pages using rel canonical. This can help a user to crawl and index the category pages. But, as a Magento 2 expert, you should know that some store owners widely use this approach, which can hurt your search visibility in search engines.
Magento 2 crawlers can’t see the beauty of layered URLs or key page types. Therefore these links may break when layered URLs are pointed back to categories using rel canonical.
2. Failing to Use Unique Title Tags and Meta Descriptions:
Title tags and meta descriptions are crucial to boosting click-through rates (CTR) and indexing on search engines. They’re visible on the search engine result pages so that they can influence organic traffic. Because over 90% of people use search engines to find products or services they’re interested in, it’s crucial to understand how search engines identify the correct content and what each platform uses to rank content.
Refrain from copying/pasting Meta Descriptions and Title Tags in Magento 2 store because they may appear redundant or non-unique. Every store owner should use a unique meta description and title tag for all products in their Magento 2 site, but determining which content best fits a user’s search results is challenging. If you use different titles, including meta descriptions, you’ll be able to increase user engagement with your content by providing a helpful resource that speaks directly to their needs.
3. Using the Wrong Keywords:
It’s best practice for SEO to create content with targeted keywords, so you should do that. However, you must be careful to target the right keywords.
Try to rank for the incorrect keywords, which is one of the most typical SEO errors. It does not follow that you should target a keyword just because it receives a lot of searches. The right keywords must be added to your content if you want it to rank.
Here are some examples of keywords you should keep away from using:
- Global keywords: These are broad keywords anyone in any country can use. However, they can draw the attention of your potential customers to the competition.
- Generic keywords: These keywords are overused and irrelevant. They don’t draw users’ attention to your website, so you’ll lose a lot of visitors.
- Low-value keywords: These are the keywords that are less competitive and may limit your search visibility in the search engines.
4. Indexing HTTPS and HTTP variants of the website:
Some technical changes are needed to rank high in the search results. You’ll need to optimize your Magento 2 website for HTTPS and adjust your redirects.
The problem is that content indexing differs between HTTP and HTTPS versions, even if they contain the same content. Search engines index only the HTTP version of your website and ignore HTTPS version content, which may hurt your search visibility in Google.
When a search engine crawler finds a page indexed in both versions of a website, it determines whether to index it as HTTP or https by looking at which URL redirects to which. If a redirect is present, it will opt to index the page over the shifted version. Indexing HTTPS and HTTP variants of a URL will decrease your website’s visibility in search engines.
When a customer visits your Magento 2 website, they expect to be able to see the layered navigation. They might also wish to find their way around a new site quickly. If you’re using the default layered navigation, you’re losing all of this trust, which may hurt your website’s search visibility in Google.
The default layered navigation is one of the most basic Magento 2 SEO mistakes you should avoid. It’s good practice to adjust the layered navigation in your Magento 2 store, but it’s essential not to use a default one. Try using different navigations and settings on each page of your website, so visitors can fully grasp their location on your website with ease and confidence.
6. Forgetting About Local Search:
Magento 2 stores are very versatile in this aspect. To optimize your Magento 2 store for local search engines, you must use the same information for both products and categories. You can optimize your store page by Using NFTs to Drive the Buyer’s Decision to Purchase. When you use NFTs to match the local search queries, you’re more likely to rank high in local search engines.
To rank organically on a local search engine, implement the optimization techniques in the following order:
- Title tag: Your Magento 2 title tag should contain all of the target area’s pertinent information, including region, city, and street address.
- Meta Description: Ensure that your meta description is descriptive enough to get into a searcher’s eye when looking at search results.
- Product reviews: If you can include product reviews — especially verified ones — they will help boost organic traffic.
- Optimize product descriptions: Product descriptions are a great place to include localized content. Be sure to include brand names, local ingredients, and other attributes that may influence searchers in the area.
7. Miss handiness in schema.org micro-data markup:
Your Magento 2 website is excellent for adding rich structured data to a webpage. Schema.org markup includes structured information on your website that can be used by search engines to index web pages and provide a better user experience.
Schema markup can direct search engines to supply more relevant search results and make your site more visible in Google. To ensure that search engine spiders pull up all the data, you’ll need to use Micro-data markup on your category pages and other relevant pages of your Magento 2 store. It’s also essential that you use schema.org markup on your Product page and other pages as well.
8. Not Making Mobile SEO a Priority:
One of the essential Magento 2 SEO mistakes is ignoring Mobile optimization. As the number of mobile devices on the internet has grown exponentially, it’s crucial to make it easy for mobile users to find your Magento 2 online store.
Mobile optimization allows you to reach a wider audience and access new customers. Interestingly, increasing targeted traffic will also help boost your website’s SEO ranking. These days, you need to find a mobile-friendly website. If you’re optimizing your Magento 2 store for Mobile SEO, search engines will rank it higher because your website’s content will be more straightforward for them to index and understand.
If you’re using Magento, you must use all the available options to improve your ranking in search engines. The objective is to reach a wider audience of potential customers and drive more traffic, especially organic traffic. Implementing these Magento SEO Mistakes by the help of Magento support and maintenance services, you’ll be able to reach your desired target audience with ease and confidence. To get your website noticed, choose our Magento SEO Services and get a boost in your search engine optimization