eCommerce has come an exceptionally long way since its advent in the early 1990s. Over the years, to meet the SEO demands, eCommerce has evolved from a simple online store to a complex digital marketplace where customers can purchase almost anything they need with just a few clicks. If we compare ecommerce seo v/s non-ecommerce seo, technology has advanced at an unprecedented pace, and eCommerce platforms are constantly evolving to keep up with the ever-changing landscape.
One of the most promising eCommerce platforms that have emerged in recent years is Adobe Commerce (formerly known as Magento Commerce). Adobe Commerce is a cloud-based eCommerce platform offering merchants comprehensive tools to manage their online stores. With its powerful features, Adobe Commerce is helping businesses across different industries to create seamless shopping experiences for their customers.
Magento 2 development team will discuss the future of eCommerce with Adobe Commerce and explore some trends and predictions that will likely shape the industry in the coming years.
One of the most significant trends in eCommerce is personalization. Customers want to feel like they are being treated as individuals, not just as another sale. Adobe Commerce provides merchants with a wide range of tools to personalize the shopping experience for their customers. For example, merchants can use Adobe Commerce’s customer segmentation feature to group customers based on their preferences, purchase history, and other factors. This enables merchants to tailor their marketing messages and offers to specific customer segments, increasing conversion likelihood.
Another way that Adobe Commerce enables personalization is through its integration with Adobe Experience Manager (AEM). AEM is a content management system that allows merchants to create personalized content for their online stores. With AEM, merchants can create personalized landing pages, product recommendations, and other content tailored to their customers’ needs.
Mobile commerce, or m-commerce, has been snowballing in recent years. Statista states that mCommerce sales are projected to reach $3.56 trillion by 2021. Adobe Commerce recognizes the importance of mobile commerce and has developed a mobile-responsive platform that works seamlessly across different devices.
Adobe Commerce’s mobile-first approach enables merchants to create mobile-friendly online stores that provide an optimal shopping experience for their customers. Adobe Commerce also provides merchants with various mobile-specific features, such as mobile-friendly checkout pages, push notifications, and location-based offers.
Artificial Intelligence and Machine Learning
AI (Acronym of Artificial intelligence) and ML (Acronym of machine learning) are transforming eCommerce. By analyzing vast quantities of data, AI and ML can give merchants insights into customer behaviour and preferences, enabling them to optimize their marketing strategies and improve their shopping experience.
Adobe Commerce has integrated AI and ML capabilities into its platform, providing merchants powerful tools to analyze customer data and gain valuable insights. For example, Adobe Commerce’s product recommendations feature uses AI and ML algorithms to suggest products most likely to appeal to individual customers based on their browsing and purchase history.
Social media platforms have become a significant & prevalent source of traffic for eCommerce stores. Social commerce, which involves selling products directly through social media platforms, is a rapidly growing trend in the eCommerce industry. According to eMarketer, social commerce sales are projected to reach $36.62 billion in 2021.
Adobe Commerce recognizes the importance of social commerce and has integrated its platform with social media platforms such as Facebook and Instagram. Merchants can use Adobe Commerce’s social media integrations to sell products directly through these platforms, making it easier for customers to discover & purchase products.
Augmented Reality and Virtual Reality
AR (acronym for Augmented Reality) & VR (acronym for Virtual Reality) are revolutionizing the eCommerce industry by enabling customers to experience products more immersively. By using AR and VR, customers can visualize products in 3D and see how they would look in their homes or offices.
Adobe Commerce has recognized the potential of AR and VR in eCommerce and has developed integrations with these technologies. For example, Adobe Commerce’s integration with the 3D visualization platform, Threekit allows merchants to create 3D product visualizations that can be viewed in AR or VR. This enables customers to see products in greater detail and make more informed purchase decisions.
Subscription services have existed for a while but are becoming increasingly popular in eCommerce . Customers are looking for convenience and predictability, and subscription services offer both. According to McKinsey & Company, the subscription eCommerce market has grown more than 100% annually over the past five years.
Adobe Commerce has developed a subscription management module that enables merchants to offer subscription services to their customers. Merchants can use the subscription management module to create subscription plans, manage billing and renewals, and provide subscribers with personalized experiences.
Voice commerce, which involves using voice assistants such as Amazon Alexa or Google Assistant to make purchases, is another trend gaining momentum in eCommerce. According to OC&C Strategy Consultants, voice commerce is expected to reach $40 billion by 2022.
Adobe Commerce has developed integrations with voice assistants to enable merchants to offer voice commerce to their customers. Merchants can use Adobe Commerce’s integrations with Amazon Alexa and Google Assistant to allow customers to place orders using voice commands.
Headless commerce is a relatively new concept in eCommerce, which involves decoupling the front-end and back-end of an eCommerce platform. This allows merchants to create highly customized front-end experiences tailored to their specific needs. With Adobe Commerce’s headless commerce capabilities, merchants can create custom front-end experiences using any technology stack of their choice while still leveraging Adobe Commerce’s robust back-end capabilities.
Unified commerce refers to integrating different sales channels, such as brick-and-mortar stores, online stores, and marketplaces, into a cohesive commerce experience. Adobe Commerce’s unified commerce capabilities enable merchants to manage all their sales channels from a single platform, providing a seamless experience for their customers across different touchpoints.
Sustainability is becoming considerably an increasingly important consideration for eCommerce businesses. Customers are increasingly looking for environmentally-friendly products and packaging and are willing to pay a premium. Adobe Commerce has developed integrations with sustainability-focused partners like EcoCart and Gorgias to help merchants reduce their carbon footprint and minimize waste.
Blockchain technology can potentially transform eCommerce by enabling secure, transparent, and tamper-proof transactions. Adobe Commerce is exploring the use of blockchain technology in eCommerce and has developed integrations with blockchain-based payment solutions, such as CoinPayments and BitPay, to enable merchants to accept cryptocurrencies as payment.
Data privacy is a growing concern for customers, and eCommerce businesses must take steps to protect customer data. Adobe Commerce has developed features that enable merchants to comply with data privacy regulations, such as GDPR and CCPA and protect customer data from unauthorized access.
The eCommerce industry is constantly evolving, and Adobe Commerce is at the forefront. With its powerful features and integrations, Adobe Commerce is helping merchants create seamless customer shopping experiences. As we have seen, the future of eCommerce with Adobe Commerce is characterized by personalization, mobile commerce, AI and ML, social commerce, AR and VR, subscription services, and voice commerce. By embracing these trends and predictions, merchants can stay ahead of the competitive league and provide their customers with the best shopping experiences.