5 Neat E-commerce Tricks to Quickly Increase Your Revenue

Convenience is the basis on which all success in e-commerce rests. You see, there’s a reason why people buy online. It’s simple and convenient and provides them access to items they would otherwise be unable to purchase locally.

Still, not all e-commerce businesses can use the opportunity that they’re presented with. There they are, your customers, with all their data on display, and all you need to do is craft the strategy based on these numbers. Nonetheless, you need to know how to do it.

Here are five neat e-commerce tricks to quickly increase your revenue.

1.  Start using CRM

Using a customer relationship management system will help you better understand your customers. As a brand, you’re already collecting data; the only difference is that, with CRM, you’re centralizing this data and finding a way to obtain any of it on demand.

To get started, you must check out ranked CRM apps and pick something you like from the list. The research would be a simple comparison since there is more than one CRM on these lists. This way, you get a far better reference point and a simpler decision-making process.

One of the best ways to improve your e-commerce outreach is to improve your customer segmentation. By offering specific products to specific groups of your customers, you stand to make so much money. This will also increase customer engagement since customization and personalization are the name of the game.

Then, a CRM can help you with sales process optimization. The sales process doesn’t start with the purchase, and it doesn’t end with it either. Therefore, you need to figure out the best way to interact with the customer, track leads, handle follow-ups, etc. With the right help, your team will have an easier time focusing on strategic activities instead of struggling with the data.

Ultimately, a good use of CRM can even help you with forecasting, which can help you prepare for the peak.

2.  Learn how to convert abandoned carts into sales

Abandoned carts are incredibly valuable since these people were interested in buying but were dissuaded at the last second. This means that, with the right push, they would have made the purchase. Well, it might not be too late for you to make that push, either. You can easily convert some of them into new sales by retargeting abandoned carts.

The first thing you need is a cart abandonment email campaign. You need to remind customers of their abandoned carts; this act will make them rethink the situation, perhaps without needing to “sweeten the deal.”

Then again, you can take a more aggressive approach to this situation and offer them discounts and special offers (bundles) for the objects they’ve already looked at. More often than not, there’s a reason why they didn’t end up buying the product. More likely than not, it has something to do with the price. So, either offer them a discount or give them something more so that they feel like they’re getting better value for their money.

Keep in mind that this is still an email outreach, which is why all the principles of email marketing apply. You ended a professional-sounding email with a great subject line and automation of your outreach services.

You don’t have to wait too long to retarget them. Sometimes, an exit-intent popup can be exactly what they need to make them pause and reconsider.

3.  Start a loyalty program

Starting a loyalty program can give your customers a way to be more consistent in their purchases. It will give them an extra incentive to buy from you even when going to a different vendor makes sense.

Take, for instance, a points program. You award them with points equivalent to the order value for every purchase. These points can later be redeemed for a reward or a discount. The thing is that this system creates such a strong psychological bond that it will feel counterintuitive to just leave without spending points. Even if the purchase is still more expensive when they count in the redeemable discount, they won’t feel comfortable letting these points go to waste.

However, you must start by understanding your audience to make this loyalty program work. Identify their preferences, purchasing behaviors, and patterns, and determine what would motivate them to return for more.

Next, don’t make it too complex. People don’t want to see this membership in your “exclusive” club as too much of a hassle. What they want are a few privileges and a bit of preferential treatment. That’s it!

You can also start with tiered loyalty levels. This will amp up any preferential treatment play and incentivize people to try even harder to become group members. This can be based on the value of their purchases, a special membership fee, or even the duration of their subscription.

4.  Streamline checkout process

A lot of people hate long and complex checkout processes. They find it dreadful to have to register, give too much information, etc., to buy. This is especially the case since many e-stores don’t have these requirements and are aware of it, making you appear less optimized by comparison. So, a guest checkout option is absolutely mandatory.

Next, you want to make simple and intuitive navigation and obvious CTAs. You would be surprised how many people give up because they can’t find the “buy” button or can’t navigate to the category they’re looking for.

Keep in mind that, as an e-commerce business, you’re relying on the concept of impulse purchases. In other words, it’s in your best interest that they buy as soon as possible. This means quick navigation and quick checkout. You don’t want to give them time to change their minds.

For your old customers, you can offer an autofill and autocomplete option. If they’ve already bought from you, they don’t have to give you the address and credit card number again.

Including multiple payment options is also a great way to ensure they follow through with the purchase. If they see that you don’t support their preferred payment method, they’re more likely to go somewhere else than figure out how to buy from you.

5.  Optimize for mobile users

First, you need to optimize your site for mobile users since all of your shoppers are mobile users, and most of them even buy from their phones. Now, it’s important to mention that if your site isn’t responsive, your audience will assume one of two things:

  • You don’t support mobile purchases.
  • It’s not safe to buy from mobile devices.

Regardless of which of the two, you’re losing money.

You also want to increase your loading speed. In the past, people expected mobile site loading to be slower. Today, however, this is no longer the case. Only a fraction expects mobile loading to be slower, with a significant portion expecting the same or even faster loading speed.

Most importantly, you want to make a thumb-friendly design. When it comes to ordering and purchasing, people are naturally jumpy. They don’t want to click the wrong button, they don’t want to double-order, and they don’t want to miss the product they want and order one next to it. By making your design more touch-friendly, you can easily avert this.

With the right user-centric approach, your customers will be unable to resist you

In order to make a better offer, you need to understand your customers. Start gathering data that you’ll need to make a strategy on. Figure out why they walk out without leaving. Give them an incentive to come back. Help them buy in the simplest manner possible and, ultimately, be mindful that they’re buying from different types of platforms.

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Adam Roger

CEO and Founder of Magetop. A friend, a husband and a dad of two children. Adam loves to travel to experience new cultures and discover what is happening with ecommerce all around the world.

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