The Best Way to Write a Product Description for Your Magento E-Commerce Store

Writing a product description is the hardest thing you can do for your online store. It’s also one of the most critical pieces of content you should have in place. And yet, many e-commerce stores are still ignoring this vital step towards success. 

That’s why I want you to know that there are simple steps you can follow to make sure every single product page on your site includes an extensive and helpful description of what makes that item unique, as well as how it fits into the overall category or range. Let’s get started!

Begin with an Outline

If you’re like me, then your first instinct when starting a new project will be to write down everything and anything from start to finish in order from easiest to hardest. But if we take that approach, our project will end up being overly long (and boring). So instead, let’s use an outline! An outline helps us focus on the basics first before diving into all sorts of other details later on.

Know Your Product Inside and Out

If you want to write a great product description for your Magento eCommerce Store, you need to know your product inside and out. You should be able to answer many questions about the product before even writing a single word: What makes it unique? What makes it better than the competition? Why should someone buy this instead of something else from another store?

Write for Your Audience, Not Yourself

In writing, it’s important to keep in mind that you’re not just writing for yourself; you’re also writing for your audience. It means you need to understand who they are and how they will respond to what you’re saying. Use the reader’s perspective when writing about product descriptions for your Magento eCommerce store—not only does this make for a great product description, but it also helps readers understand what makes your company special.

Use Technical Language

It’s important to make sure your descriptions are accurate, but it’s also helpful to write in a way that doesn’t sound too complicated for the average person. When describing a product’s features or benefits, you should use more layman-friendly language and less technical terminology. 

If you find writer’s block, which is common while writing product descriptions, you can get assistance from a paraphrasing tool. I often do so; wherever I find difficulty fitting in the right word, I use a paraphrase tool to find better words in better style and tone.   

Highlight the Benefits of Your Product

Now that you’ve laid out the basics of what your product does, it’s time to focus on the benefits. Benefits are what your customers get from using your product and why they should buy it. They’re also one of the most important parts of any description—if a customer doesn’t understand why they should buy your product, they won’t take action on it!

Benefits can include anything from making money more quickly or saving time by doing things in less time with less effort (or even getting paid for doing work). You might say something like, “The new software tool allows users to create beautiful websites without spending hours learning HTML.” 

This gives potential buyers an idea of how much easier it will be for them if they use this particular solution instead of trying to build their own site from scratch themselves (which could involve several hundred dollars).

Include Features and Dimensions

The next step is to include the features and dimensions of your product or service. This is important for two reasons:

  • It helps you ensure that customers understand what they’re buying before they buy it. If you’re selling a product, make sure that customers can see the features in their search results and know what they’re getting when they click on it.
  • If you’re selling a service, tell them how much time or money they’ll save by choosing yours over another provider’s offer—as well as how long it will take until their problem gets resolved by someone else (or at all).

Focus On What Makes It Unique

When you’re writing product descriptions for your Magento eCommerce store, it’s important to focus on what makes it unique and how it is different from other similar products.

The first step in this process is understanding your customer’s needs. In order to do that, ask yourself some questions like: “what do I want my customers to get out of using my product?” or “how will they benefit from buying this product?”

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Once you’ve answered these questions, think about how much time and money customers spend on other products every day (e-commerce sites can be great tools for this). 

What do they see as important? If someone searches Google for a ‘Magento eCommerce store,’ which items come up first? What are those items selling for? Are there any commonalities between them (i.e., price)?

These are all good starting points when thinking about what makes your Magento e-commerce store stand out from others in its category—and why would anyone buy something else instead?

Incorporate Keywords

It’s important to use the right keywords in your product descriptions for the Magento eCommerce store because they can increase your site’s rankings and help customers find what they’re looking for more easily. If you don’t know how to write a good product description, we recommend using tools like Word Stream

There are many ways to incorporate relevant keywords into your product description for the Magento e-commerce store.

Use keyword phrases that are already popular with people searching on Google or Bing. You can find such phrases or popular search terms from Google searches. 

Whenever you put a search query, Google and Bing show a list of popular search phrases at the bottom. You can use these and incorporate them into your product descriptions.

Make It Unique, Catchy and Error Free

The product description must be unique and catchy so that other people will want to buy your products as. Well, if you are short of ideas on how to make it unique, you can use a paraphrase tool to make the job simple. 

Simply get a product description from a competitor’s eCommerce store and make it unique with the paraphrase tool. A paraphrase will change words without changing the sense of the text.

As your product description is the first thing that customers would read, it should not contain any errors or spelling mistakes, especially if you are selling on the web. 

If a customer finds a typo in your product description, he might think that there are more typos on your site, which could cause a sense that you are not serious about your product or its quality, thus leading to a lost sales opportunity.

A good way to make catchy product descriptions for your Magento eCommerce store is to get long descriptions from top competitors and use a text summarizer to make them short. 

Using a summarizer can be a brilliant idea, especially when creating a short description for your products, because it’s the short description that attracts customers. 

A summarizer can be used for creating the first paragraph of long product descriptions as well so that the user may get a complete idea of what the product is all about.


Your customers want to know what they are buying. They also want to know how much it costs and how quickly it will arrive in their hands. The more information you provide, the more likely they are to buy from you.

The best way to write a product description is to know your product inside and out, write for your audience, use technical language, highlight the benefits of your product and incorporate keywords. Make sure it’s unique, catchy, and error-free. 

By following these steps, you will ensure that your customers find what they want easily when searching for products online or in-store!

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Adam Roger

CEO and Founder of Magetop. A friend, a husband and a dad of two children. Adam loves to travel to experience new cultures and discover what is happening with ecommerce all around the world.

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