Magento SEO Checklist: How to Do On-Page SEO

Magento has vast implications, and over 270,000 businesses use Magento for everyday operations. It provides easy for eCommerce businesses and has made it one of the best platforms that any new or established business can use.

However, much like any other web-based platform, this, too, requires SEO elements. Therefore, on-page SEO being the leading aspect of search engine optimization, one needs to tend to it properly. But where do you get started?

What’s the to-do, or checklist, for on-page SEO on Magento? While the basics of on-page SEO don’t change for this platform, the objective deviates a little bit. Therefore, let’s dive in to understand it a bit further. 

What Is Magento? 

Magento is a PHP website platform for businesses, particularly eCommerce platforms. It’s an open-source platform, so it’s very light and convenient. This makes it one of the favorites of new eCommerce stores. 

It primarily employs other PHP frameworks, including Laminas. It also uses Symfony to make websites. While the platform itself was released over 13 years ago, it has changed drastically since then.

The evolution of this PHP-based framework has quickened more recently, as more and more eCommerce platforms shift towards it. The primary reason behind that is its swift and manageable nature. 

What Is On-Page SEO?

On-Page SEO tactics involved optimization strategies, which make a particular page ideal for search engines. Since search engine crawlers look for over 200 factors before indexing a web page, on-page SEO makes it easier for the crawler to find viable websites.

This includes proper keyword usage, outbound, and internal links, as well as content quality and integrity. That’s why plagiarism-free content and unique keywords are important to help with onsite SEO tactics.

Moreover, technical aspects, such as page-loading speeds and mobile phone compatibility, also come into play. These are all important factors through which on-page SEO tactics generate organic traffic. 

Why Is On-Page SEO on Magento Important? 

As mentioned above, onsite SEO techniques can help a website garner a lot of traffic and create better online visibility. When combined with Magento, SEO can help a business with the following offerings:

  • Easy Content Management

CMS, or the content management system of Magento, is one of the best for eCommerce businesses. Since the nature of the product or service-based businesses is to manage and personalize content whenever needed, it proves highly convenient for them, making it an ideal solution.

  • Mobile-Friendly Templates

The Mobile-friendliness of Magento is one of the leading factors that businesses use today. It has become one of the leading providers of such templates, as businesses and SEO experts prefer it, mainly because of its ability to cater to mobile-phone audiences.

  • Third-Party Integrations

Third-party integrations or Web APIs in Magento are great for businesses. Moreover, they are ideal for catering to the demands of SEO in 2022. This is also an important factor that businesses weigh when using Magento over other eCommerce platforms. 

  • Customizability

Customizability and personalization on Magento platforms is yet another reason it’s ideal for SEO. Since it provides a lot of headroom and leniency for optimization and customization, it is an ideal platform to use for on-page SEO purposes.  

6-Step Checklist for On-Page SEO on Magento Sites

Doing on-page SEO on Magento isn’t different from your average website. All you need to do is identify your goal, then:

  • Optimize the website
  • Optimize your content
  • Ensure top SEO elements in your content

You need to keep in mind these factors when optimizing a Magento web page. Therefore, here are six things you need to do:

  1. Improve Page-Loading Speeds

A web page’s speed is going to play a vital role in its success. When your Magento store is up and running, try to use Page Speed Insights to find out how well it’s performing in terms of speed.

If the speed is optimal, then you’re A-Okay to move on. If not, try to fix the factors that the tool would tell you. 

  1. Improve DA Score – Create A Viable Backlinking Strategy

Your website’s DA score will play a vital role in its high ranks on SERP. Therefore, if your website’s DA is low, then your Magento store may not perform well in SERPs. What do you need to do then?

  • Fire up a domain authority checker
  • Check your website’s domain authority
  • Determine spam score, broken links, indexed pages, etc.

If all seems up to order, then move on with your on-page SEO tactics. If not, find out the reasons behind your website’s low score. Most probably, they would be a lack of viable backlinks, broken pages, or slow redirects.

  1. Customize Metadata with Keywords (Title, Description, URL)

The metadata of your Magento pages is going to be a vital determining factor in its SEO success. Therefore, you need:

  • Meta Title for search engine crawlers
  • Meta description to embody your content 
  • Viable Slug/URLs
  • H1, H2 & other subheadings

All of these elements need to feature your primary keyword. Therefore, make sure you optimize your metadata accordingly.

  1. Ensure Specific Keyword Frequency/Density

Keywords are important, but what’s even more important is to avoid are unnecessary usage of keywords. In other words, you need to ensure a specific keyword density/frequency throughout your content. Hint: it should be 2-3% at max.

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  1. Use External/Outbound Links Where Possible

External and outbound links in your content are going to be a key factor in search engines indexing your page. To rank your Magento website higher, make sure you use external links whenever possible.

  1. Focus On Creating Unique Content

Lastly, and perhaps the most important SEO factor, is to make sure you create unique content. For that, you can employ a viable rewriting tool, such as this:

Whether it’s blogs, product descriptions, or website copy, you can use an article rewriter like this can help ensure your content is unique and outstanding. 


These are the key factors in any Magento website’s success. Therefore, make sure you optimize your website accordingly and use these on-page tactics to improve SEO performance. 

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Adam Roger

CEO and Founder of Magetop. A friend, a husband and a dad of two children. Adam loves to travel to experience new cultures and discover what is happening with ecommerce all around the world.

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