Why is SEO important for businesses?
So why is SEO important for businesses, especially e-commerce businesses? In the article below, let’s find out with Megatop!
Today, most people use search engines to find information before deciding to buy a product or service. Therefore, to reach a large number of customers, your website must appear on many search results. This is the reason why businesses need to pay attention to Search Engine Optimization (SEO).
In short, SEO gives your website more exposure, and that means more traffic and more opportunities to convert leads into customers.
More specifically, SEO is important for the following reasons:
Attracting customers in a sustainable way
Optimizing SEO creates an opportunity for the website to reach the top of Google search. This means that your website will attract thousands of traffic. Especially you can continue to maintain this result for a very long time because the website has been optimized for SEO and well recognized by Google, so you just need to continue to maintain them.
Increasing ROI
ROI stands for Return On Investment. This is the ratio of the profit earned to the cost invested. The higher the ROI at the threshold, the more efficient the business operation is.
Accordingly, with SEO, you can:
- Estimate the source of profit from the amount of traffic coming in.
- Improve the conversion rate of each keyword brought, helping to improve revenue.
- Analyze and evaluate the current state of the website, thereby solving problems to avoid directly affecting revenue.
Moreover, for effective SEO operation, your business can optimize marketing budget for ads by implementing SEO-PPC coordination strategies.
Being a long term investment
Unlike advertising, SEO brings long-term results after a period of effective optimization. Even without advertising costs, your website is still at the top, attracting traffic for free and bringing in customers even without much implementation.
Website is a communication channel owned by the owner, so it will have benefits that only the owner can have. Therefore, if the business has a new campaign, from the website can easily navigate users on the pages they want such as: internal links, website banners, … without any additional cost. Instead, you just need to care about the SEO of your website.
Create a better visitor experience
Another reason SEO is important is because all the time you spend creating great content and optimizing your site with on-page SEO improves the usability of the site. This creates a positive and seamless customer experience.
For example, when you take steps to make your website responsive, it will make it usable for all your mobile visitors as well as those visiting from laptops or computer. Similarly, by increasing page load speed, you will reduce bounce rate and encourage visitors to spend more time on your site.
Building, strengthening and developing a sustainable brand
Most users who use the search engine of Google, or any other search engine, will not stop at searching for a keyword or clicking on just a website and done.
Instead, they will tend to search for more related keywords in each level until they have the most complete information.
SEO is very important because if your website does this well, it is more likely to appear continuously in the eyes of searchers in one of the top positions on Google. This inadvertently shapes the mentality and perception of your business as an expert in the field they are aiming for.
Therefore, a keyword’s search engine ranking is seen as a vote of trust. And Google obviously thinks that the best website is at the top, which means that the website is a leading company in this field. The higher your website rank appears in the search results, the more trust you will gain in the eyes of customers.
As you can see, SEO is of the utmost importance for any business looking to launch an online business. So all your efforts to optimize your site for search are well worth it.
If you are looking to build yourself a effective SEO website, please contact Magetop immediately for the best advice and support!
