In this digital era, Magento is the second-most used e-commerce platform globally.
Due to this dominancy, it has become the go-to-e-commerce channel for retailers. In addition, many enterprise websites, such as Puma and American Express, use Magento.
How amazing it is!
If you are a newbie in the e-commerce space, it is quite important to master how to work with the Magento website.
Do you not know how to optimize your Magento site?
Fortunately, we have unveiled seven steps you should practice while working with Magento.
Let’s get started!
What is Magento?
- It is an amazing e-commerce platform for online sales that comes with a wide range of functionalities.
- Magento offers business owners complete freedom and control over the content, design, and functioning of their online stores.
- Magento is an open-source, cost-free e-commerce platform.
- It is one of the most search engine-friendly e-commerce platforms, similar to WordPress.
- Mobile-friendly setup is available on the Magento platform.
- Many developers and retailers support Magento independently on a global scale.
Seven steps to make your Magento website SEO-friendly!
SEO is the key concern of many Magento users.
Undoubtedly, it is pretty SEO-friendly when installed properly, but there are still some areas that need to be improved.
These are the crucial steps you need to follow:
- Write plagiarism-free content
When it comes to strengthening your site’s position, publishing 100% unique content is vital.
Yes, it is!
This is because copied content can negatively affect your site. So you should get rid of duplicate content.
To do so, you should master the art of effective paraphrasing.
But if you do not know how to rephrase the copied content efficiently, do not be worried.
An online rephraser lets your task quite easier.
Due to its human-level paraphrasing feature, it creates different versions of the same text.
The paraphrased content will be plagiarism-free and readable.
Supported by Artificial Intelligence (AI), a rephrasing tool maintains the original meaning of the text.
To benefit from an online paraphraser, you need to paste the duplicated content into its input section.
After that, press the “Paraphrase” button.
The rephraser will paraphrase content within a few seconds. That’s it.
- Configure SEO-friendly URL
Your website’s URLs should all be distinct, simple to read, and search engine optimized.
Magento would not properly optimize your URLs if you let it create them for you. Instead, check the URL of every page to make sure that it is:
- Short and sweet
- Easy to read and scan
Remember, the goal is to make it simple for users to manually input the URL into a browser and access the desired website.
They won’t be able to remember or enter a lengthy, complicated URL with a lot of meaningless words or digits.
Despite the fact that URLs don’t really affect website rankings, they do affect user experience, which in turn affects your ranking.
- Include engaging metadata on all the product pages
It is a basic SEO guideline, but individuals sometimes overlook it.
You need to include a compelling meta title and description. Magento will create your descriptions for you, like many other platforms.
Magento will automatically generate default descriptions for your pages; however, they may lack important keywords.
If you let it do this, you will be skipping a chance to add more keywords to your metadata.
In this way, you will have fewer chances to stand out from the crowd.
So, consider writing attractive meta titles and descriptions for all your product pages.
- Make your product image optimized
No matter whether you use Magento or not, image optimization is an excellent SEO advice.
If you do not include unique alt tags for your image, search engines cannot understand them.
In this way, you are losing a chance to increase the number of keywords on your website.
- Focus on blogging as well
Adding a blog page to your website is now simpler than ever with Magento. Your blog will be up and functional in no time.
Writing a regular blog is a superb way to consistently incorporate keywords to increase the ranking of your website and spread the word about your company and services.
Post links to your blog pieces on social media and invite others to do the same and engage with them.
Additionally, try to be original with your posts; not every blog has to be written entirely in text.
Include pictures, infographics, live videos, Q&As, and other things.
You want to captivate your audience and get them to visit your website, where you hope they will be motivated to learn more about your offerings and ultimately make a purchase.
- Leverage Google Analytics & Google Search Console
The visibility of your website on search engines can be increased by using Google Analytics and Google Search Console.
These two resources are both cost-free and simple to use.
A great practical tool for tracking the effectiveness of your Magento SEO strategy is Google Analytics.
You will learn a lot about marketing and SEO from it, such as about mobile traffic, custom segmentation, and top-performing pages.
Additionally, the information you get from Google Analytics might help you make additional changes to your data-driven SEO strategies.
In the meanwhile, Google Search Console is a management and reporting tool made specifically for webmasters that enables you to monitor the traffic to your website and improve its organic search visibility.
Using this tool, you can also find and correct mistakes that might lower your search engine rankings.
- Use social media integration
You can spread the word about your high-quality content through social media.
Search engines like Google rely on social media sharing data to determine how relevant a website is.
By including social media sharing buttons on your website, you can encourage visitors to spread the word about the articles or products they like on Twitter, Facebook, and Instagram.
Additionally, these buttons increase the visibility of your store in search engine results and generate traffic to your website from social media platforms.
To rank your Magento e-commerce website, we have discussed seven amazing steps in this article.
Spend some time going through and putting these steps into practice to raise your e-commerce rankings gradually.
Best of luck!